This book looks at the concept of marketing in a straightforward way and examines its relevance within the sector. With the help of a series of case studies, the book offers numerous examples of good marketing practice that should assist marketing specialists and property professionals alike.

Marketing in Commercial Property

Business & Money

Newman, Martin

Economics

Estates Gazette Ltd

100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World

SHORTLISTED: Business Book Awards 2019 - Sales and Marketing Category 
Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business.
 A unique blend of strategy and best practice, 100 Practical Ways to Improve Customer Experience has a particular focus on multi-channel industries such as retail, FMCG, travel, financial services, leisure, food and beverage, and automotive. These industries are all facing major disruption from trendsetting brands such as Uber, AirBnB and Amazon, and as such, now face more pressure than ever to adopt new practices and remain relevant in a continually competitive marketplace. Featuring case studies packed full of practical examples, this book is a unique and valuable resource for both senior industry professionals looking to transform their business and MBA students. Online resources include a best practice checklist to optimize mobile apps.

McDonald, Malcolm

Marketing & Sales

Kogan Page.

Review\n"The vital importance of customer-centricity is an enduring business truth. Newman and McDonald's book creates a contemporary perspective on how businesses can embrace this goal in new ways. Typically, their ideas are hugely practical and straightforward for organizations to implement." ― David Wild, CEO, Domino’s\n"If you are a CEO, buy this book for your team and devote an off-site day (or two) to undertaking an honest appraisal of how you score against Martin Newman's 100 recommendations for transforming your service culture. If you are not a CEO, buy this book and give it to your CEO." ― Richard Pennycook, Non-Executive Director and Chairman, retail sector\n"A pithy, practical, enjoyable and thought-provoking book that brings new insights into consumer behaviour and how to improve the experience you deliver. This book will appeal to anyone who works in a consumer business, irrespective of the sector. A book that you can read from cover to cover and then dip in and out of when you are looking for inspiration to change the way you might be framing a consumer challenge. I really love the practical and relatable examples." ― Debbie Hewitt MBE, Chairman, White Stuff\n"100 ways to turn disruption into opportunities. This book should become your best friend in a fast-changing retail environment. Newman's common sense is brilliant!" ― Paul Delaoutre, President, Al-Futtaim Retail\n"Written by one of the world's leading multichannel customer experience experts with the support of one of the world's leading marketing academics, this practical guide to improving customer experience is essential reading for anyone who wants to thrive in an increasingly disrupted, hyper-local, mobile world. I have worked with both of them separately, but this author combination provides a powerful fusion." ― Andy Rubin, Chairman, Pentland Brands\nFINALIST: Business Book Awards 2019 - Sales and Marketing Category\nVirtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business.\nA unique blend of strategy and best practice, 100 Practical Ways to Improve Customer Experience has a particular focus on multi-channel industries such as retail, FMCG, travel, financial services, leisure, food and beverage, and automotive. These industries are all facing major disruption from trendsetting brands such as Uber, AirBnB and Amazon, and as such, now face more pressure than ever to adopt new practices and remain relevant in a continually competitive marketplace. Featuring case studies packed full of practical examples, this book is a unique and valuable resource for both senior industry professionals looking to transform their business and MBA students. Online resources include a best practice checklist to optimize mobile apps.

Marty Newman's stories about his experiences with Bob Dylan in the 1970s in Malibu, Los Angeles, California, and beyond. These remembrances are rounded out with some additional background and historical information to add clarity and perspective. Stories of working together and of friendship, offering insights into the man that so many endeavor to understand more fully.

Bob Dylan's Malibu (EDLIS Café Series)

Biographies & Memoirs

Arts & Literature

Edlis Cafe Press

Bob Dylan's Malibu (Edlis Café Press)

Bob Dylan's Malibu Bob Dylan's milestone 80th birthday is here, hard to believe that what we did together is now half a lifetime in the past. It seems timely now to share these stories about my experiences with him in the 1970s in Malibu, Los Angeles, California, and beyond. These stories represent a full circle moment in time, and are the best that memory allows, without embellishment, as true to an accurate account as possible. I hope you will like these memories of us working together and of our friendship, offering my insights into the man that so many endeavor to understand more fully.

The Power of Customer Experience: How to Use Customer-centricity to Drive Sales and Profitability

Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition. In the current digital ecosystem, consumers can instantly compare products, prices and services with the touch of a button from the comfort of their home. Therefore, every organization must now focus on their overall customer experience to achieve the tricky but imperative balance between efficiency and personalization. In The Power of Customer Experience, Martin Newman presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations provide the most effective customer experience, and reveals the strategies that have allowed them to succeed. Featuring tips and tools throughout, it will enable readers to understand the impact of customer centricity on some of the best known brands, to gain invaluable insights that can be used to grow emerging brands and revitalize existing brands.

Management & Leadership

See the best price to sell, buy, or rent books by Newman, Martin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Newman, Martin

See the best price to sell, buy, or rent books by Newman, Martin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing in Commercial Property

100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World

100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World

Bob Dylan's Malibu (EDLIS Café Series)

Bob Dylan's Malibu (Edlis Café Press)

Bob Dylan's Malibu (Edlis Café Press)

The Power of Customer Experience: How to Use Customer-centricity to Drive Sales and Profitability

The Power of Customer Experience: How to Use Customer-centricity to Drive Sales and Profitability