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Neidell, Lester A

Books by Neidell, Lester A

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Strategic marketing management: An integrated approach image

Strategic marketing management: An integrated approach

Author(s): Neidell, Lester A
ISBN-13: 9780878142040
Publisher: Pennwell Books
Released: Jan 01, 1983
Format: Hardcover, 546 pages
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Cases in strategic marketing management image

Cases in strategic marketing management

Author(s): Neidell, Lester A
ISBN-13: 9780878142064
Publisher: Pennwell Books
Released: Jan 01, 1983
Format: Paperback, 318 pages
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