The Lettuce Diaries: How A Frenchman Found Gold Growing Vegetables In China

<p>A snobbish French executive arrives in Shanghai with his expensive shoes and ties, expecting a short career-boosting posting before returning to Paris. Instead, he ends up deep in China's manure-soaked fields, buying and selling vegetables, all because he has convinced himself that he can singlehandedly drag Chinese agriculture into the 21st Century. It didn't work out as he planned.<br />
The Lettuce Diaries is a revealing and humorous memoir of entrepreneurship, doubling as a primer for all seeking to do business in China, and explaining things the French executive, Xavier Naville, only learned the hard way - like humility and listening to people, and how the Chinese economy is both totally different and a huge opportunity.</p>

Business & Money

Naville, Xavier

Industries

Earnshaw Books Ltd

See the best price to sell, buy, or rent books by Naville, Xavier. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Naville, Xavier

See the best price to sell, buy, or rent books by Naville, Xavier. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Lettuce Diaries: How A Frenchman Found Gold Growing Vegetables In China

The Lettuce Diaries: How A Frenchman Found Gold Growing Vegetables In China