Written from the perspective of users of marketing research, this easy to read and understand book presents concepts and principles at a basic level. It is practical, applied, and managerial, and focuses on important contemporary issues-in total quality management, international marketing, technology, ethics, and the Internet. A four-part organization outlines a six-step framework for conducting market research. Part I provides an introduction to marketing research and discusses problem definition; Part II covers research and design; Part III presents field work and data preparation; and Part IV looks at data analysis and communicating the research. For all professionals who are either users or providers of marketing research.

Basic Marketing Research : Application to Contemporary Issues - Textbook Only

NARESH K. MALHOTRA

Pearson\Prentice Hall

Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Second Edition reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the enormous success of the first edition by being even more current, contemporary, illustrative and user-friendly.

Marketing Research: An Applied Orientation

Business & Money

Management & Leadership

Prentice Hall College Div.

For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations.

Basic Marketing Research : A Decision-Making Approach

Marketing & Sales

PRENTICE/HALL

Basic Marketing Research (International Edition)

Mark Peterson

For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.

Marketing Research: An Applied Orientation (5th Edition)

Marketing Research, 5th Edition (Test Item File)

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. 
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting 
A useful reference for marketing professionals who need to increase their market research skills.

Basic Marketing Research Integration of Scocial Media - Fourth Edition

Pearson

Basic Marketing Research (2-downloads)

With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Basic Marketing Research (Instructor's Review Copy) ADecision Making Approach

For undergraduate and graduate marketing research courses. Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.

See the best price to sell, buy, or rent books by NARESH K. MALHOTRA. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by NARESH K. MALHOTRA

See the best price to sell, buy, or rent books by NARESH K. MALHOTRA. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Basic Marketing Research : Application to Contemporary Issues - Textbook Only

Marketing Research: An Applied Orientation

Basic Marketing Research : A Decision-Making Approach

Basic Marketing Research (International Edition)

Marketing Research: An Applied Orientation (5th Edition)

Marketing Research, 5th Edition (Test Item File)

Basic Marketing Research Integration of Scocial Media - Fourth Edition

Basic Marketing Research (2-downloads)

Basic Marketing Research (Instructor's Review Copy) ADecision Making Approach

Marketing Research: An Applied Orientation