This combination textbook/casebook takes the reader out of the classroom and into the real world, bringing the study of retail and merchandise management to life. These 95 challenging cases, the majority of which were prepared by members of the American Collegiate Retailing Association and the International Textile and Apparel Association, present a wide variety of actual situations faced by professionals at all levels of management. Readers are asked to analyze inside information on businesses ranging from small sole proprietorships to industry titans such as The Limited, Gap, and Wal-Mart. Each chapter begins with a detailed overview of the concepts raised by the accompanying cases, allowing the book to be used alone or as a companion volume to another text of your choice.Instructor's Guide includes alternative solutions for all cases along with their advantages and disadvantages.

Concepts and Cases in Retail and Merchandise Management: Instructor's Guide

Business & Money

Nancy J. Rabolt

Industries

Fairchild Books & Visuals

Judy K. Miler

Management & Leadership

Fairchild Pubns

This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions that begin each chapter and give students a grounding in a wide variety of contemporary retail management challenges. Case studies, moreover, are varied and explore topics ranging from how to position a store and its merchandise to how to safeguard against cheap imports that threaten domestic manufacturers.

Concepts and Cases in Retail and Merchandise Management, 2nd Edition + Free WWD.com 2-month trial subscription access card

Arts & Photography

Fashion

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Books by Nancy J. Rabolt