The game of business changes constantly. So should your business strategy. When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships. The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit. Though often compared to games like chess and poker, business is different. To win at chess or poker, someone has to lose. In business, long-term profitability doesn't require others to fail. And in business, people are free to change the rules, the players, the boundaries, the game itself. Intel, Nintendo, American Express, NutraSweet, American Airlines and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. By telling stories of these companies, and formulating strategies based on the science of game theory, Brandenburger and Nalebuff have created a book that's insightful and instructive for managers eager to move their companies into a new mindset. Co-opetition will revolutionize the way you play the game of business.

Co-Opetition

Business & Money

Nalebuff, Barry J.

Brandenburger, Adam M.

Management & Leadership

Doubleday Business

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

Business Culture

Currency/Doubleday

Uses game theory to create a set of basic strategic principles for sports, politics, business, and personal life

Thinking Strategically: The Competitive Edge in Business, Politics and Everyday Life

Dixit, Avinash K.

W.W. Norton & Co., Inc.

The authors who brought you the bestseller in game theory, Thinking Strategically, now provide the long-awaited sequel. Game theory means rigorous strategic thinking. It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies―from pop culture, TV, movies, sports, politics, and history―the authors show how nearly every business and personal interaction has a game-theory component to it. Are the winners of reality-TV contests instinctive game theorists? Do big-time investors see things that most people miss? What do great poker players know that you don't? Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.

The Art of Strategy: A Game Theorist's Guide to Success in Business and Life

W.W.Norton&Company

“I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment.”―Steven Levitt Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies―from pop culture, TV, movies, sports, politics, and history―the authors show how nearly every business and personal interaction has a game-theory component to it. Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.

Since 1922, "Harvard Business Review" has been a leading source of breakthrough management ideas - many of which still speak to and influence us today. "The Harvard Business Review Classics" series now offers readers the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world-and will have a direct impact on you today and for years to come. Business is like war: The best combatant wins while the worst loses, right? Not necessarily. Companies can succeed spectacularly without destroying others. And they can lose miserably after competing well. Exceptional businesses win by actively shaping the game they're playing, not playing the game they find. "The Right Game" shows you how to do this - by altering who's competing, what value each player brings to the table, and which rules and tactics players use.

Right Game: Use Game Theory to Shape Strategy (Harvard Business Review Classics)

BRANDENBURGER, ADAM

Harvard Business Press

Since 1922, Harvard Business Review has been a leading source of breakthrough management ideas-many of which still speak to and influence us today. The Harvard Business Review Classics series now offers readers the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world-and will have a direct impact on you today and for years to come.

Right Game: Use Game Theory to Shape Strategy

Harvard Business Review Press

See the best price to sell, buy, or rent books by Nalebuff, Barry J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Nalebuff, Barry J.

See the best price to sell, buy, or rent books by Nalebuff, Barry J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Co-Opetition

Co-Opetition

Thinking Strategically: The Competitive Edge in Business, Politics and Everyday Life

The Art of Strategy: A Game Theorist's Guide to Success in Business and Life

The Art of Strategy: A Game Theorist's Guide to Success in Business and Life

Right Game: Use Game Theory to Shape Strategy (Harvard Business Review Classics)

Right Game: Use Game Theory to Shape Strategy