Identifies the phases of negotiation, explains how to prepare one's strategy, and discusses tactics, problems, case studies, and telephone negotiation

It's a Deal: A Practical Negotiation Handbook

Business & Money

Murphy, John.

Steele, Paul

RUSSILL, RICHARD

Management & Leadership

McGraw-Hill Book Co Ltd

Attempting to be a clear and accessible guide to a complex and increasingly topical subject, this book brings together the views of the leading experts working in the field of brand valuation. In a business climate dominated by merger and acquisition, the value of brands often plays a critical role. But the problem is how do you put a price on a name like Marmite, Smarties or Horlicks, which although mere words, still represent years of costly development and promotion. Brand valuation is a composite issue involving marketing, financial and legal considerations, and this book looks at the leading approaches and should be of interest to marketing strategists, investment bankers, accountants and intellectual property lawyers .

Brand Valuation: Establishing a True and Fair View

Arrow (A Division of Random House Group)

A practical guide to Internet programming for those who have little knowledge about Internet protocols and MFC programming (but do know some C or C++). Writing primarily for those who find themselves with "wrench in hand, hood up, looking at the engine and wondering where to go from here," the author shows how to build a Telnet application, e- mail applications using SMTP and POP3, and Web browsers and Web servers using HTTP versions 0.9, 1.0, and 1.1. He also discusses sockets operation under Windows and extending server functionality to the client. The CD-ROM contains all the book's source code. Annotation c. by Book News, Inc., Portland, Or.

NT Network Programming Toolkit

Computers & Technology

Certification

Prentice Hall PTR

Legal, Political, and Regulatory Environment of EMS is designed to provide EMS managers with a foundational understanding of the regulatory issues that affect EMS delivery. For information on teaching and learning resources, please contact your Brady representative. Teaching and Learning Experience <ul>
<li>Examples throughout the text provide the EMS manager with a solid understanding of the issues affecting the legal, political, and regulatory environment of EMS.</li> <li>Offers EMS managers a solid foundation of understanding of each of the topic areas.</li> </ul>
 **** This title is also available as part of our Digital Library EMS Management Series, please visit www.bradybooks.com/dl to learn more.

Legal, Political & Regulatory Environment in EMS

Medical Books

Lindsey Ph.D., Jeffrey

Administration & Medicine Economics

Pearson

New Headway English Course [VHS]

Soars, John

Soars, Liz

Oxford University Press

The first four levels of a new video series to accompany the New Headway.

New Headway Video Beginner Student's Book

Reference

Oxford University Press España, S.A.

The first four levels of a new video series to accompany the New Headway English Course.

New Headway Beginner. Video Teacher's Book

English as a Second Language

New Headway [VHS]

New Headway Video Intermediate Student's Book

Foreign Language Study & Reference

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Books by Murphy, John.