Beer Blast: The Inside Story of the Brewing Industry's Bizarre Battles for Your Money. A third-generation beer exec Philip Van Munching has quit the biz, but he takes a look back and delivers an inside account of the great beer wars of the past few decades. From the disaster of the first "lite" beer (Gablinger's, which tasted "god-awful ... so metallic it would set your teeth on edge"), to the later marketing triumphs (and occasional embarrassments) that mark today's brewing industry, Van Munching tells the story with great detail and mostly good humor. How the brewers, the ad agencies, TV networks, and retailers all work to deliver the suds in your mug turns out to be an engaging and frequently funny story. 
The rise and fall of beer trends--from sports sponsorships to low-cals, and status-conscious imports to creatively crafted microbrews--mirror, in many ways, the larger culture that embraces them. Philip Van Munching offers a clever and knowing look at its ups and downs in the industry.

Beer Blast

Munching, Philip Van

Business & Money

Mediabay Audio Pub

Never be joke-deprived again! An idiot-proof system for the tongue-tied, the forgetful, the bashful and the humor impaired. 
Are you the only golfer at the tee who never has a new joke? Do you try to break the ice at sales calls, but come up empty-handed? Do you try to enliven the dinner party by uncorking a zinger-only to fumble the setup, confuse the action, then blow the punchline? Welcome to Philip Van Munching's quick and accurate method for remembering jokes. Beginning with the importance of using cues, the author shows how you can remember every joke worth retelling-and presents alot of his favorites to help you master the system. Philip Van Munching is a freelance writer, who has perfected the art of joke-telling to win customers and influence clients.

How To Remember Jokes: And A Whole Lot of Drop-Dead Jokes To Get You Started

Humor & Entertainment

Humor

See the best price to sell, buy, or rent books by Munching, Philip Van. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Munching, Philip Van

See the best price to sell, buy, or rent books by Munching, Philip Van. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Beer Blast

How To Remember Jokes: And A Whole Lot of Drop-Dead Jokes To Get You Started