Go step by step through every aspect of starting and running a consumer or business to business catalog operation with How to Profit Through Catalog Marketing. Presents all of the information you need in order to: -- Find market niches-- Design and produce catalogs that sell-- Select profitable mailing lists-- Use sweepstakes, coupons, and other promotional techniques to generate sales-- Manage order intake, fulfillment, and inventory-- Estimate costs and project sales-- Provide service that brings customers back

Catalogue Marketing

Business & Money

Muldoon, Katie

Industries

American Management Association

Catalog marketing: The complete guide to profitability in the catalog business

Bowker

Go step by step through every aspect of starting and running a consumer or business to business catalog operation with How to Profit Through Catalog Marketing. Presents all of the information you need in order to: -- Find market niches -- Design and produce catalogs that sell -- Select profitable mailing lists -- Use sweepstakes, coupons, and other promotional techniques to generate sales -- Manage order intake, fulfillment, and inventory -- Estimate costs and project sales -- Provide service that brings customers back

How to Profit Through Catalog Marketing

Management & Leadership

NTC Pub. Group

Here it is at your fingertips and at your keyboard-all form charts, checklists, and spreadsheets-everything you will need to start a new catalog or manage an existing catalog more profitably. All areas are covered-from creative production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past 30 years.

The Catalog Strategists Toolkit: Rules, Tools, Forms and Lists

Racom Communications

See the best price to sell, buy, or rent books by Muldoon, Katie. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Muldoon, Katie