The authors show entrepreneurs and corporate executives how to identify, develop, and bring to market successful products through "digital strategies" based on using the Internet and the value of creative chaos.

Unleashing the Killer App: Digital Strategies for Market Dominance

Business & Money

Mui, Chunka

Negroponte, Nicholas

DOWNES, LARRY

Management & Leadership

Harvard Business Review Press

“An erudite anthem for large companies reshaping themselves to innovate and compete with agile startups.” -- Kirkus Reviews A Kirkus Indie Books of the Month Selection and recipient of a Kirkus Star for "Exceptional Merit" 
 “An important book for the boards and managements of every company dealing with the avalanche of technological change.” -- Jack Greenberg, Chairman of Western Union and former CEO of McDonald’s 
 “This book’s eight innovation rules represent the difference between big companies leveraging their assets or getting their assets whooped.” -- Guy Kawasaki, Former chief evangelist of Apple and author of APE: Author, Publisher, Entrepreneur 
 “This is the best business book I’ve read in very many years. It absolutely nails how to and how not to innovate.” -- Sam Hill, Author of Radical Marketing and former chief marketing officer at Booz Allen 
 “Great work! The more I read, the more I couldn't put it down.” -- Philip Fasano, Executive vice president, Kaiser Permanente and Author of Transforming Health Care 
 Overview 
 The New Killer Apps reverses the conventional wisdom that start-ups are destined to out-innovate big, established businesses. Through crisp analysis and compelling case studies, Mui and Carroll show that this just isn't true. Or, at least, it need not be. Yes, small and agile beats big and slow, but big and agile beats anyone. This book offers a roadmap for how large companies can Think Big, Start Small and Learn Fast. In doing so, they can get out of their own way, take advantage of their natural assets, and vanquish both traditional competitors and upstarts by nurturing and unleashing their own killer apps. 
 There's certainly a lot on the line. A perfect storm of technological innovation—combining smartphones and other mobile devices, ubiquitous cameras and sensors, social media and “big data” analytical tools—means that more than $36 trillion of stock-market value is up for what Mary Meeker at Kleiner Perkins is calling “reimagination.” Large companies will either do the reimagining and lay claim to the markets of the future or will be reimagined out of existence. 
 Table of Contents 
 Foreword by James Madara, M.D., CEO, American Medical Association 
 GETTING STARTED Introduction: A Road Map for Corporate Innovation– Big and Agile Beats Anyone Case Study: Google Cars and $2 Trillion in Auto-Related Revenue Up for Grabs 
 PHASE ONE: THINK BIG Rule 1: Context Is Worth 80 IQ Points Rule 2: Embrace Your Doomsday Scenario Rule 3: Start with a Clean Sheet of Paper Case Study: Carmakers Must Take a New Road 
 PHASE TWO: START SMALL Rule 4: First, Let’s Kill All the Finance Guys Rule 5: Get Everyone on the Same Page Rule 6: Build a Basket of Killer Options Case Study: Auto Insurance in a World Without Accidents 
 PHASE THREE: LEARN FAST Rule 7: A Demo Is Worth a Thousand Pages of a Business Plan Rule 8: Remember the Devil’s Advocate Case Study: Are Hospitals DOA? 
 Conclusion 
 Afterword: Moving from Innovation to Invention

The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups

Carroll, Paul B.

Devils Advocate Group

A Brief History of a Perfect Future: Inventing the World We Can Proudly Leave our Kids by 2050

What if, instead of trying to predict the future, we could just pick the one we want - and then invent it? Well, we can. Think of the wealth of technological resources already available to us. The computing power in that smartphone in your pocket could have guided 120 million Apollo-era spacecrafts to the moon and back. A gigabyte of memory cost $300,000 in the 1980s - today, it costs a fraction of a penny. Now, try to imagine 2050, when your computing devices will be a million times more powerful or available at one-millionth of today's prices.In this deeply researched and compelling book, the authors do the imagining for you, describing seven so-incredible-as-to-be-almost-magical capabilities that will be available by 2050 in computing, communication, information, genomics, energy, water, and transportation. You may finally get that flying car, have ample water even in a desert, and be treated for disease through microscopic robots in your bloodstream.Drawing on their decades of experience helping major organizations formulate strategies for innovation, the authors demonstrate how to use combinations of those seven capabilities to imagine "perfect" futures, whether that means reversing climate change, resolving today's disinformation crisis, or living 20 years longer. This book paints visions of how the world could - and should - look as we pass the planet on to future generations.We can use those visions to start inventing a perfect future - today.

A Brief History of a Perfect Future: Inventing the World We Can Proudly Leave Our Kids by 2050

Carroll, Paul

Andrews, Tim

Business Culture

Future Histories Press

What if, instead of trying to predict the future, we could just pick the one we want – and then invent it? Well, we can. This book describes seven stunning technological advances that will occur by 2050 and shows how to combine them, starting now, to build a future that will let billions thrive. The smartphone in your pocket could guide 120 million Apollo-era spacecraft to the moon and back, all at the same time. And whatever replaces that phone in 30 years will be a million times more powerful. Many other technologies are on similar trajectories, and the core tools of genomics – which let us understand and even manipulate genetic code – are actually improving far faster, with broad implications for our health, for the foods we eat, and for just about everything else. How can a person even visualize a MILLION-fold improvement over 30 years, let alone a series of them that will interact with each other in profound ways? The traditional approach has been to think in bite-sized increments, of perhaps three to five years, and to let the rest of the future take care of itself. The authors propose a different way. They propose to harness the future, not to just let it happen.They do the million-fold imagining for the reader, describing seven so-incredible-as-to-be-almost-magical technological building blocks that will be available to all of us in 2050. These building blocks—in computing, communication, information, genomics, energy, water, and transportation—are following what the authors have dubbed the Laws of Zero. The technologies are increasing in power so fast in cost that you can count on them heading toward zero(ish) cost over the next three decades, meaning that infinite(ish) amounts of those resources will be available.The book paints visions of how the world could look if we all start planning now and experiment our way toward taking full advantage of the technological marvels that will be available. The authors provide what they call “future histories” — short, provocative “news” articles set in 2050 that describe how key aspects of the world might look in areas such as transportation, health care, climate, and trust.It’s easy to imagine falling into dystopian scenarios, a la those depicted in classics like 1984 and Brave New World. This book provides an optimistic vision of the future, very much grounded in facts and the lessons of history, while showing how individuals, companies, and governments can make this vision a reality.The authors aren’t claiming they can predict the future. They very much abide by the oft-used line that “it is difficult to make predictions, especially about the future.” No, rather than predict the future, they want to draw on a lesson they learned from personal computing pioneer Alan Kay: “The best way to predict the future is to invent it.” The authors want to invent a perfect future. More precisely, they want to help you invent it.About the Authors:Chunka Mui, Paul Carroll and Tim Andrews are futurists, strategists, and technologists looking to make a difference. They’ve spent decades working separately and together on some of the hardest problems of the world’s largest organizations and most mission-critical governmental agencies. They’ve written a total of eight books, including Unleashing the Killer App, Big Blues, and Billion-Dollar Lessons. Now, they’re applying their experience and talents to an even more important topic: the futures of their kids, and yours.Winston Churchill predicted: “History will be kind to me, for I intend to write it myself.” Their goal is to help you shape the future by writing its history – before it happens.

Billion Dollar Lessons

“This book is your chance to learn from others’ mistakes.” —Entrepreneur
In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, “Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.”
There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Now Paul Carroll and Chunka Mui draw on research into more than 750 flameouts to reveal the seven biggest reasons for business failure.

Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last Twenty-five Years

Biography & History

BRILLIANCE AUDIO ^

"This book is your chance to learn from others' mistakes." --Entrepreneur In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, "Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons." There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Now Paul Carroll and Chunka Mui draw on research into more than 750 flameouts to reveal the seven biggest reasons for business failure.

Analyzes the costly mistakes of companies throughout the past quarter century to counsel business professionals on what not to do, in a guide that profiles key strategy failures and challenges popular beliefs about leadership, luck, and effective execution. 25,000 first printing.

Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years

Portfolio Hardcover

”This book is your chance to learn from others’ mistakes.”-- Entrepreneur In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, “Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.” There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Now Paul Carroll and Chunka Mui draw on research into more than 750 flameouts to reveal the seven biggest reasons for business failure.

Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Ye ars

Portfolio

See the best price to sell, buy, or rent books by Mui, Chunka. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Mui, Chunka

See the best price to sell, buy, or rent books by Mui, Chunka. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Unleashing the Killer App: Digital Strategies for Market Dominance

The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups

A Brief History of a Perfect Future: Inventing the World We Can Proudly Leave Our Kids by 2050

A Brief History of a Perfect Future: Inventing the World We Can Proudly Leave our Kids by 2050

Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last Twenty-five Years

Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last Twenty-five Years

Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years

Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Ye ars