This book helps students to develop marketing experience and skills by casting them in the role of the decision maker. Each case recreates situations confronting the Marketing Manager and, in the course of analysis and solution of problems, illustrates the integral process and techniques.

Cases in Marketing Management

Business & Money

MOUTINHO, LUIZ

Management & Leadership

Addison-Wesley

Book by Evans, Martin, Moutinho, Luiz, Raaij, W. Fred Van

Applied Consumer Behaviour

Evans, Martin

Raaij, W. Fred Van

Addison-Wesley Longman Ltd

Bridge the gap between education and the real busines world. The twenty two case studies provided in this book will help students to develop their skills and experience over a range of marketing managemnt topics and problems.

Cases in Marketing of Services: An International Collection

Meidan, Arthur

The book helps students to develop essential marketing experience and skills by casting them in the role of decision-maker. Each case recreates situations confronting the Marketing Manager and, in the course of analysis and solution of the problems, illustrates the integral processes and techniques. Key features to be noted: 18 of the 28 cases are brand new; 11 international cases are included; new topics have been covered, including: Marketing and Information Technology, Marketing Ethics and Marketing Innovation; the cases include well-known companies, for example, Avis, Fuji Bank, Team Lotus, London Underground, Ever Ready and Duracell; the fields of application are numerous, ranging from motor racing and financial services to public transport, radio stations and supermarkets; and an example case at the beginning of the book shows students how to work through a case study. The scope is wide-ranging and covers all important areas of marketing strategy and policy, including: segmentation and positioning; marketing mix strategies; and international, nonprofit and small business marketing. The vast majority of the cases are authored by Luiz Moutinho, with contributions from many well-respected members of the academic and professional marketing community. All case studies have been successfully class-tested.

Cases in Marketing Management (2nd Edition)

Longman

This is the first volume directly to apply discussion of expert systems and computer simulation models to the area of marketing management. Drawing on original research, the authors show how the use of knowledge-based systems and computerised modelling procedures can improve managerial decision-making. The first section of the book looks at the concepts involved, giving examples of spreadsheets and databases, and a review of marketing expert systems. The second section then concentrates on the background and operation of several knowledge bases designed for specific marketing problems. The emphasis throughout is on practical application and the provision of a variety of case studies, and interesting examples will inspire and enable readers to develop their own models in a variety of different settings. This volume provides an excellent framework for development in this growing area and will be of great interest to students and researchers in information technology, marketing and related disciplines.

Computer Modelling and Expert Systems in Marketing

Davies, Fiona

Curry, Bruce

Rita, Paulo

Routledge

Quantitative Analysis in Marketing Management

Goode, Mark

Marketing & Sales

wiley

Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts: * statistics, demand analysis and forecasting; * financial analysis, operations and control systems; and * future trends Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.

Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts: * statistics, demand analysis and forecasting; * financial analysis, operations and control systems; and * future trends Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.

This book contains coverage and analytical discussion of the three key areas of contemporary tourism management: evaluation of the most important global trends in tourism; analysis of the impact of crucial environmental issues and their implications; and the major factors affecting international tourism management. The aim of this advanced textbook is to provide a synthesis of integrated strategic management in tourism that will benefit students in their future careers. It will also be useful to professionals working in the tourism sector.

Strategic Management in Tourism

Economics

CABI

See the best price to sell, buy, or rent books by MOUTINHO, LUIZ. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by MOUTINHO, LUIZ

See the best price to sell, buy, or rent books by MOUTINHO, LUIZ. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Cases in Marketing Management

Applied Consumer Behaviour

Cases in Marketing of Services: An International Collection

Cases in Marketing Management (2nd Edition)

Computer Modelling and Expert Systems in Marketing

Quantitative Analysis in Marketing Management

Quantitative Analysis in Marketing Management

Quantitative Analysis in Marketing Management

Quantitative Analysis in Marketing Management

Strategic Management in Tourism