This classic, mid-century reference from the golden age of advertising is a comprehensive sourcebook for the use of lettering in graphic design.Featuring a wide breadth of examples from lipstick ads to film posters and billboards, Letter Design in the Graphic Arts analyzes the ways in which type can effectively contribute to design layouts and identifies errors that can detract from the success of an advertisement. Lengthy, detailed interviews with designers, artists, and account executives add to the value of this remarkable book.With large photos of actual advertisements as well as details on the fonts and lettering, this book covers:   Standard letter design for advertisements  Letter design for space advertisements in newspapers and magazines  Lettering for outdoor displays like billboards  Lettering and its applications in package design  Creative and alternative approaches to hand-lettering     With tips on creative combinations and layout suggestions based on examples in the book, Letter Design in the Graphic Arts is sure to be a unique and inspiring reference for modern designers working in print or digital media.

Letter Design in the Graphic Arts

Mortimer Leach

REINHOLD

Lettering for Advertising

Business & Money

Marketing & Sales

Van Nostrand Reinhold Inc.,U.S.

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Books by Mortimer Leach

See the best price to sell, buy, or rent books by Mortimer Leach. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Letter Design in the Graphic Arts

Lettering for Advertising