Appropriate for introductory university and college courses in Advertising, Marketing Communications, and Promotions. This full colour text focuses on the wide range of areas included in marketing communications and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and the sources that produce them and then illustrate how they can be used for maximum efficiency through a coordinated planning process.

Introduction to Integrated Marketing Communications: First Canadian Edition

Business & Money

BURNETT

MORIARTY

Skills

Pearson Higher Education

Understanding research principles and developing a small-scale research project is increasingly required of both pre-service and in-service teachers at early childhood, primary and secondary levels. In Research Skills for Teachers, Beverley Moriarty provides an accessible guide to every aspect of education research appropriate to the needs of the beginner. The book helps readers identify their area of research interest and then focus their topic into something manageable yet original and sustainable. There are comprehensive, readable explanations of key concepts and technical terms, and realistic examples throughout show how ideas can be put into action. The text adopts an iterative approach, encouraging readers to revisit research questions, research design and methodology as they progress through the stages of planning and execution. 
The book provides clear guidance on core issues including: 
- Understanding and completing a literature review 
- Quantitative and qualitative approaches 
- Developing interviews and surveys 
- Analysing data 
- Ethical issues and dilemmas 
Featuring an accessible, step-by-step approach and rich with case studies and exercises, this is an essential tool for anyone embarking on a career in teaching.

Research Skills for Teachers: From Research Questions to Research Design

Education & Teaching

Open University Press

Big Little Lies

Liane

G.P. Putnam's Sons, New York

And then we were off. The lower deck was full so I climbed the stairs to the upper deck and found a seat in the corner and plonked myself down on it and looked around at the strangest bunch of characters come passengers you would never expect to find in one place.As we went into our future some kind of terrible fog descended and made it slow going for the bus, things appeared out of the fog and had to be driven around, and some things were driven right over and made a crunching sound under the wheels.Millie Mulligan was peering through the driver's window as she drove the bus through the fog and hoping to find more fuel for the boilers as the coal supply was almost empty.Suddenly, from out of the fog she saw an old man with a long white beard standing beside the road with his thumb out.

A Case of the Deja vu Daisy

Literature & Fiction

CreateSpace Independent Publishing Platform

A pictoral history of Ireland taken from the air.

Ireland, A View From Above

Attini,Antonio

CHRISTOPHER

vmb publishers

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