Destination Brands: Managing Place Reputation

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making. . 25 completely new chapters authored by place brand consultants, destination marketers, diplomats, designers and academics, including Anholt, Kotler, Olins and other leading authorities . Truly global coverage, with new case studies and examples from Europe, the Americas, Africa, the Middle East and Asia-Pacific . Consideration of contemporary issues surrounding place reputation management, such as the importance of digital platforms, social networking, and media and public relations

Destination Brands

Business & Money

Morgan, Nigel

Industries

Routledge

Lighting is crucial to the success of a performance. Here, every aspect of the lighting design process is covered, from lighting styles, equipment, relationships with directors and set and costume designers to the development of a design from first ideas to the first night (illustrated by several case studies).

Stage Lighting for Theatre Designers

Arts & Photography

Performing Arts

Heinemann Drama

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.

Tourism Promotion and Power: Creating Images, Creating Identities

Pritchard, Annette

Economics

wiley

'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion.Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries.Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff. One of the only specialist Tourism/Leisure advertising texts on the marketUse of International case studies drawn from the 1999 International Festival of Leisure and Tourism Advertising to highlight good and bad practiceAccessible - ideal for practitioners

Advertising in Tourism & Leisure

Travel

Butterworth-Heinemann

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, 'Destination Branding: creating the unique destination proposition' demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time!Contributors to 'Destination Branding' reflect a global mix of professionals and academics who bring their original research findings and first-hand experience of the tourism, marketing and advertising industries to this text. unique collaboration of respected authors, both practitioners and academicsinternational case studies, including Wales, Australia, New Zealand, Eastern Europe, Singapore and the US, demonstrate the integration of theory and practice

Destination Branding, Creating the Unique Destination Proposition

'Advertising in Tourism and Leisure' brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book examines* the role of advertising and its relationship with other aspects of tourism and leisure marketing * the techniques used in advertising to key market segments* new strategic directions in advertising, focusing on the new destination marketing strategy of branding and assessing the relationship between advertising and other increasing important areas of promotion, such as sponsorship, ambient marketing and sales promotion. Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries. Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff. One of the only specialist Tourism/Leisure advertising texts on the market now in paperbackUse of international case studies drawn from the International Festival of Leisure and Tourism AdvertisingHighlights good and bad practice

Advertising in Tourism and Leisure

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time. * Includes five completely new chapters authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins. * A more global coverage with new case studies and examples from the US, New Zealand, Australia and Asia. * Considers the web as a channel of place branding/promotion and its effects on the industry

Destination Branding: Creating the Unique Destination Proposition

Pride, Roger

Covering the period from 1250 to 1280, this volume examines Early Gothic manuscripts during a time when the remarkable bestiaries of the earlier 13th century were being cast in the role of beasts of the Apocalypse, embodying that rich sense of characterization and grotesquery so important to English medieval artists. The book contains dozens of outstanding manuscripts as well as medical, genealogical, topographical, historical, and classical works, setting them in their historical and social contexts and providing a full discussion of techniques and methods.

Early Gothic Manuscripts 1250-1285

History & Criticism

Oxford University Press

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

One of the finest of all medieval apocalypse manuscripts, the Douce Apocalypse was part of a series of illuminated texts that brought St. John’s apocalyptic visions to life. Now the manuscript—created sometime between 1250 and 1275—reaches an entirely new audience at the hands of noted scholar Nigel Morgan. The Douce Apocalypse explores the manuscript’s royal patronage, looks at its fascinating imagery, and examines its significance in light of contemporary prophecy. The commentary is accompanied by lush, full-color illustrations. As Morgan relates, the Douce Apocalypse is especially enlightening because of its unfinished nature. A few of its images remain incomplete—and such absences give insight into the artist’s painstaking techniques of drawing, gilding, and painting. The second volume in the Treasures from the Bodleian Library series, The Douce Apocalypse will convey both the beauty of the original and the enduring fascination of its contents.

The Douce Apocalypse: Picturing the End of the World in the Middle Ages (Treasures from the Bodleian Library)

Bodleian Library, University of Oxford

See the best price to sell, buy, or rent books by Morgan, Nigel. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Morgan, Nigel