Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: <ul>
<li>Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas</li> <li>New material on the role of e-marketing, motivations and consumer behaviour</li> <li>Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning</li> <li>A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning</li>
</ul>
Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers. Victor T.C. Middleton, Independent Management Consultant; Visiting Professor, Oxford Brookes Univeristy and University of Central Lancashire, UK Alan Fyall, Reader in Tourism Management in the International Centre for Tourism &amp; Hospitality Research and Deputy Dean Research and Enterprise in the School of Services Management, Bournmouth University, UK. Mike Morgan, Senior lecturer in Leisure and Tourism Marketing and program leader for MA European Tourism Management, Bournmouth University, UK. With Ashok Ranchhod, BSc, MBA, PHd., Faculty Research Professor, Southampton Business School, UK, FCIM, Senior Examiner for the Strategic Marketing in Practice module and Visiting Professor at Napier University, Southampton University, University of Angers (France) and MICA (India). <ul>
 <li>Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas</li>
 <li>New material on the role of e-marketing, motivations and consumer behaviour</li>
 <li>Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning</li>
 <li>A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning</li>
</ul>

Marketing in Travel and Tourism

Morgan, Mike

Fyall, Alan

Ranchhod, Ashok

Middleton, Victor

Travel

Routledge

Sting of the Scorpion: The Inside Story of the Long Range Desert Group

This book is the amazing story/history of the LRDG, a WWII special forces unit that would probe the desert waste lands to conduct reconnaissance, pathfinding missions, mapping and survey ops as well as limited direct action missions, against Italian targets of opportunity. The unit also ferried the SAS into operations. This book is fabulously written and structured makes the read quite fast and easy. This story covers the LRDG birth in the desert as long-range patrol unit to the LRDG. It covers the personalities, evolution of the unit; operations, equipment and an inside look at many of the tactics and procedures employed at that time for mobility operations. Excellent book if you would like to see the roots of modern special operations.

History

Africa

Sutton Pub Ltd

Twenty-five vivid stories about the larger-than-life exploits of the SAS in the Second World - an SAS Jeep patrol in France outnumbered fifty-to-one by SS troopers, who shot their way out to safety in their bullet-riddled vehicle, killing a quarter of their opposition; an SAS soldier who talked his way through enemy roadblocks in North Africa, in full British uniform, and tore a strip off the guard for neglecting to check his papers; and another, who walked the whole length of Italy to escape after his raid went wrong. Supported by a selection of rare archive and action shots, this is the first comprehensive pulling together of all the best stories in one book - some previously unpublished.

Daggers Drawn: Real Heroes of the SAS & SBS

Military

The History Press

D-Day's only Victoria Cross winner, Stanley Hollis was uniquely recommended for this coveted award twice on June 6, 1944. A tough, working-class rebel, Hollis was no model soldier: he was forever being µbusted¦ to corporal for various misdemeanours, only to win his stripes back again. He fought with the Green Howards at Dunkirk, in the Western Desert, in Italy, on D-Day and through France and Germany to the end of the war. Seriously wounded and taken prisoner by the Afrika Korps, Hollis was personally congratulated by Rommel, then made a daring escape. In Italy, he was recommended for the Distinguished Conduct Medal.

D-day Hero: CSM Stanley Hollis VC

Biographies & Memoirs

Leaders & Notable People

The Long Range Desert Group was Britain's original Special Force in the Western Desert long before the SAS burst onto the scene. Sting of the Scorpion is the exclusive, authorised, inside story of the tough LRDG raiders of the Second World War, drawn from the unpublished records of the famous force. The unit won unrivalled mastery of the North African desert in their wide-ranging and heavily armed trucks, earning grudging praise even from Rommel, the Desert Fox himself, for their skilful reconnaissance, punishing raids and powers of evasion.

Sutton Publishing

Geordie Doran ranks as one of the most remarkable fighting soldiers of the twentieth century. After growing up in Jarrow in the 1930s Geordie quit the local factory where he worked in 1946, to sign up as a private soldier. It was the first step in a career spanning 40 years during which he served in the infantry, the Parachute Regiment and the SAS. Geordie saw active service in Germany, Cyprus, the Korean War and Suez; he became an expert in jungle warfare in Malaya and in Borneo, as well as special operations in the deserts of Oman and Yemen. Returning to England in the early 1970s, Geordie was interrogated by Special Branch about his secret activities in Yemen. Not long after, a serious road accident put an end to his frontline soldiering career but he found a new and vital role in the SAS, as a permanent staff instructor with 23 SAS (TA) training new recruits. He left the SAS in 1972, but could not settle to civilian life. He found himself a job as a Storeman in the SAS Quartermaster’s Stores – a job which lasted another 12 years until ill health kept him from marching to the nearest barracks to join up once more.

Geordie: Fighting Legend of the Modern SAS

Doran, Geordie

The Special Air Service (SAS) was formed in the North African desert in 1941, the brainchild of Colonel David Stirling. He bequeathed to the present day a simple, unshakeable fact—a small force of well-trained, well-armed, determined men operating way behind enemy lines can achieve damage and destruction totally out of proportion to its size. This concept remains as true today as it was then. A unique combat unit was created; copied but never equaled—the much feared SAS. Mike Morgan tells the story of the SAS, from its beginnings in World War II, through its involvement in the "bush wars" of the 50s and 60s, and the more secretive military operations of the Cold War era, through to the Gulf Wars of more recent years. Nearer to home the anti-terrorist duties of the SAS are covered—for example, the Iranian Embassy siege. He also looks at what it takes to be an SAS soldier, their selection and training, their weapons and equipment, and their links to the Special Forces of other nations.

The SAS Story (Story series)

Sutton

D-Day’s only Victoria Cross winner, Company Sergeant Major Stanley Hollis, was, uniquely, twice recommended for this coveted award on June 6, 1944. A tough Teesside, working-class rebel, Hollis was no model soldier. Earlier in the war he was forever being "busted" for various misdemeanors. However, few soldiers saw more close-quarter action than Stanley Hollis, who killed more than 100 enemy soldiers in combat during World War II, serving at Dunkirk, in the Western Desert, and in Sicily. It was on D-Day that Hollis created history with his inimitable brand of raw courage, being involved in two blistering VC actions. On Gold Beach he single-handedly stormed a hidden German pillbox, saving his company from certain death. Later that day, he saved the lives of two more comrades trapped by heavy enemy gunfire. He was undoubtedly a D-Day hero.

D-Day Hero: CSM Stanley Hollis VC

Historical

Spellmount

Thirty vivid stories, including some new and previously unpublished, supported by an updated selection of rare archive and action photographs, explore the larger-than-life escapades of the Special Air Service in the Second World War. From an Sas Jeep patrol in France, outnumbered fifty-to-one, who shot their way out to safety in their bullet-riddled vehicle and killed a quarter of their Ss opposition, to an Sas soldier who talked his way through enemy roadblocks in North Africa in full British uniform and tore a strip off the guard for neglecting to check his papers, this is the first comprehensive collection of all the best stories in one book.

Daggers Drawn: The Real Heroes of the SAS & Sbs

Europe

A comprehensive reference to HTML and web page creation for intranets covers database searching and access, security and access restrictions, corporate planning, facilitating user contributions, and plug-ins. Original. (Advanced).

Special Edition Using Intranet Html (Special Edition Using Series)

Computers & Technology

Jung, John

Wood, Lamont

BROWN, MARK

O'Donnell, Jim

Walter, Scott

JONES, Dennis

Randall, Neil

Calabria, Jane

Cassady-Dorion, Luke

Casselberry, Rich

Surfas, Mark

Blankenhorn, Dana

High, Gerry

Kirkland, Rob

Ras, Kanna

Networking & Cloud Computing

Que Pub

See the best price to sell, buy, or rent books by Morgan, Mike. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Morgan, Mike