<p>This new volume, which draws on an international selection of entries from a great number of countries, testifies to innovation in the planning and management of events, as well as offering professional designers, event managers and the fair-going public a range of visual delights and exhibited inspirations. To research this work, design journalist and insider Conway Lloyd Morgan visited the most significant trade fairs, examining small and large trade fair stands in Detroit, Bologna, Paris, Amsterdam, Basel, Berlin, Munich, Hanover, Frankfurt, Las Vegas, London, Los Angeles, Tokyo, among others.</p>

Trade Fair Design Annual 2004/2005 / Messedesign Jahrbuch 2004/2005 International (English and German Edition)

Reference

Morgan, Conway L.

Foreign Language Study & Reference

avedition

The selection for this edition of the International Trade Fair Stand Annual mirrors some of the trends of global business, with the inclusion of stands from Japan, China and Thailand, marking the growing importance of the Eastern market. The USA and Europe, as always, are also well re-presented. The paradox remains that while technological change is devising increasing numbers of virtual modes of communication, the exhibition stand remains a core element in the business, branding and marketing strategy of so many companies. Conway Lloyd Morgan is Programme Leader in New Media Publishing at the University of Wales, Newport, and the author of numerous books and monographs on design and architecture.

Trade Fair Design Annual 2006/2007 (German and English Edition)

Arts & Photography

Graphic Design

Messedesign Jahrbuch 2000 - Trade Fair Design Annual 2000 (English and German Edition)

Business & Money

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