Marketing without Advertising: Brand Preference and Consumer Choice in Cuba (Routledge Advances in Management and Business Studies)

In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer products and services previously unknown to islanders. In a few short years, Cubans were seeing foreign brands among consumer durables and a broad array of logos brought in by tourists. Today, nearly two decades into these limited market reforms, no systematic research has explored consumer brand awareness among 11 millions Cubans living just 90 miles from the United States. The paucity of academic research stems from the challenges of conducting public/consumer opinion, and official state policy contends that consumer wants and needs are satisfied by either a series of generic and Cuban-made brands, or by independent entrepreneurs who provide brandless products and services. Marketing without Advertising analyzes the role, narratives, and behaviour of consumption in Cuba since 1959. It documents how consumer behaviour has changed since the pre-revolutionary period, with special focus on the early 1990s. The book documents the shift from moral-based rewards in the early years of the Revolution, to the rise of material-based incentives. Cubans have long been exposed to foreign mass media in the form of movies, music videos, cable television shows. Although the Internet is highly regulated, the Cuban Diaspora in exile brings back clothing, personal care products, electronic goods, and magazines that increase the awareness of brand logos, jingles, products, and services. These and related findings from the authors' primary research are ripe with marketing implications such as substitution effects, price elasticity, latent demand for certain products and services, and consumer behaviour.

Business & Money

Morales, Emilio

Scarpaci, Joseph

Economics

Routledge

Por fin, puedes aprovechar una lección de un maestro del piano cubano. Emilio Morales, junto con el musicólogo Jon Griffin, te guiará por toda la gama de estilos musicales cubanos. De lo tradicional Cha-cha-chá y el bolero moderno a son moderno y la timba. Este libro te mostrará muchos ejemplos reales de la música cubana, no solamente un manojo de ejercicios para practicar. Incluye:
<ul>
<li>Entender Montuno</li>
<li>Son Montuno</li>
<li>Variaciones de Montuno</li>
<li>Cha-cha-chá</li>
<li>Danzón</li>
<li>Forma de Danzón</li>
<li>Bolero</li>
<li>Mambo</li>
<li>Tocar el Bajo</li>
<li>Timba</li>
<li>Changüi</li>
<li>Modern Son</li>
<li>Mucho Más!</li>
</ul>

Masters Series de Cuba: Piano (Spanish Edition)

Arts & Photography

Griffin Jr., Jon

Music

Mayuli Press

In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer products and services previously unknown to islanders. In a few short years, Cubans were seeing foreign brands among consumer durables and a broad array of logos brought in by tourists. Today, nearly two decades into these limited market reforms, no systematic research has explored consumer brand awareness among 11 millions Cubans living just 90 miles from the United States. The paucity of academic research stems from the challenges of conducting public/consumer opinion, and official state policy contends that consumer wants and needs are satisfied by either a series of generic and Cuban-made brands, or by independent entrepreneurs who provide brandless products and services.  Marketing without Advertising analyzes the role, narratives, and behaviour of consumption in Cuba since 1959. It documents how consumer behaviour has changed since the pre-revolutionary period, with special focus on the early 1990s. The book documents the shift from moral-based rewards in the early years of the Revolution, to the rise of material-based incentives. Cubans have long been exposed to foreign mass media in the form of movies, music videos, cable television shows. Although the Internet is highly regulated, the Cuban Diaspora in exile brings back clothing, personal care products, electronic goods, and magazines that increase the awareness of brand logos, jingles, products, and services. These and related findings from the authors' primary research are ripe with marketing implications such as substitution effects, price elasticity, latent demand for certain products and services, and consumer behaviour.

At last, you can take a lesson from a Cuban piano master. Emilio Morales, along with musicologist Jon Griffin, will guide you through the full array of Cuban styles. From traditional Cha-cha-chá and bolero to son moderno and timba. This book will show you actual examples of Cuban music, not just a bunch of exercises to practice. Includes:  Understanding Montuno Son Montuno Montuno Variations Cha-cha-chá Danzón Danzón Form Bolero Mambo Playing With the Bass Timba Changüi Modern Son Much More!  About the authors  Emilio Morales has been a fixture on the Cuban music scene. Not only as a studio musician, but as the pianist for Paulito FG, NG La Banda, and Team Cuba. He played on many pivotal recordings in Cuba including — Paulito FG El Bueno Soy Yo ("Paulito FG") and Sofocándote and with Juan Ceruto on Gracias Formell.   Jon Griffin has went to the Grove School of Music and studied Jazz composing and arranging. He also has recorded with many of Cuba’s top musicians like Richard Egües, Angel Bonne, Enrique Pla, Robertico Garcia and others. He also studied ethnomusicology with Olavo Alen Rodriguez at CIDMUC in Havana.

Cuban Masters Series: Piano

Griffin Jr, Jon A

CreateSpace Independent Publishing Platform

FUNDAMENTOS DE NOSOLOGÍA HOMEOPÁTICA (Spanish Edition)

Engineering & Transportation

Engineering

Dilema

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