A winner of the American Marketing Association Foundation’s Berry-AMA 2011 Book Prize for the best book in marketing! 
Shareholder value . . . core competence . . .six sigma . . . right sizing . . . These influential strategy ideas have lured many companies into a dangerous internal focus, viewing the world from the inside out. As a result, companies lose sight of the market, which leads to poor results over the long run. Inside-out thinking distracts companies from the core purpose of a business: to create and serve customers. 
Fulfilling that purpose can be done only by approaching strategy from the outside in. In this refreshing look at creating enduring business value, two business school professors from The Wharton School and The Fuqua School of Business, Duke University, challenge you to shift your perspective. They demonstrate that companies that adopt--and fight to keep--an outside-in view focused on customer value have grown revenue, profit, and shareholder value through both boom and bust business cycles. 
Applying years of research, George S. Day and Christine Moorman illustrate that an outside-in view requires constant vigilance and focus on four customer value imperatives:
<ul>
<li>Be a customer value leader </li>
<li>Innovate new value for customers </li>
<li>Capitalize on the customer as an asset </li>
<li>Capitalize on the brand as an asset</li>
</ul>
Only companies that operate with an outside-in view from the C-suite to the front lines can expect to maximize and profit from customer value. 
Strategy from the Outside In puts you ahead of the competition and, just as important, keeps you there. Visit www.strategyfromtheoutsidein.com Praise for Strategy from the Outside In 
"Throughout P&amp;G's long history, we have focused on the four customer value imperatives outlined in this excellent book―and are as committed to them today as ever. This is essential reading for leaders focused on making a positive difference in the world and, as a direct result, delivering growth for both the near and long term." ―Robert A. McDonald, Chairman, President, and CEO, The Procter &amp; Gamble Company "Strategy from the Outside In is thought-provoking, practical, and full of ideas on how to strengthen your company's customer value proposition." ―Tom Lynch, CEO, Tyco Electronics Corporation "American Express's success has rested largely on our ability to focus on our customers and adapt to their changing needs over the past 160 years. Strategy from the Outside In is an insightful book with practical advice about how to do just that." ―Jud Linville, President and CEO Consumer Services, American Express "An in-depth look into the basic premise of what, in my view, makes successful business. Certainly worth reading once and then once every year to remind all of us what keeps us in business. For marketers, a great benchmark to help focus on how to add value most effectively." ―Geert van Kuyck, Executive Vice President and Chief Marketing Officer, Royal Philips Electronics "Sam Walton said 'there's only one boss--the customer'. At Walmart we try to stay focused on that every day. But how? Strategy from the Outside In provides a blueprint for how to build a trusted brand based on consistently providing superior value to customers." ―Stephen Quinn, Chief Marketing Officer, Walmart "Getting your company to organize around what customers value most sounds easy in theory, but it's very hard to do consistently well. Day and Moorman provide a thoughtful, realistic, and actionable blueprint for delivering the most value to your most valuable customers." ―Beth Comstock, Chief Marketing Officer, GE "Only a few books can really help marketing professionals make a difference in their organization. Strategy from the Outside In falls into this category. Creating superior customer value is or should be a priority of all marketers. Here, Day and Moorman provide a clear path for delivering on such value. Most important, their work is based on the real-world successes (and failures) of organizations which they have studied." ―Dennis Dunlap, CEO, American Marketing Association "Strategy from the Outside In offers a refreshing reminder that answers to managers' most pressing questions always start by looking outside the organization and meeting consumer needs better than the other guys! It provides a combination of solid evidence and user-friendly frameworks that can be put to use immediately. A must-read not only for today's challenged CMO but for the rest of the C-suite as a guiding framework for the entire enterprise." ―Rob Malcolm, President, Global Marketing, Sales and Innovation, Diageo PLC 
"Strategy from the Outside In provides a handbook to re-imagine a business through the eyes of customers. It is full of current case studies, research, and practical frameworks that senior marketers can use to refine their own thinking and influence their colleagues." ―Greg Gordon, SVP Consumer Marketing, Liberty Mutual "Day and Moorman advise companies to leave their comfortable positions of controlling their businesses to the uncomfortable position of allowing their customers control. This is a book only for companies courageous enough to listen to their customers instead of themselves." ―Ron Nicol, Senior Partner and Managing Director, Boston Consulting Group

Strategy from the Outside In: Profiting from Customer Value

Business & Money

Moorman, Christine

Day, George S.

Management & Leadership

McGraw=Hill

Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

Strategic Market Management (Strategic Market Managment)

Aaker, David A.

Marketing & Sales

wiley

Strategic Market Management 11e

"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." 
-- Robert L. Joss, Dean of the Graduate School of Business, Stanford University\nCreate successful strategies for today's dynamic business environment 
It isn't your Dad's (or Mom's) marketplace any more. Business environments once seemed quite stable and simple. Today, every market can be described as dynamic, and you need to adapt your strategies in order to counter the threats and maximize your opportunities.\nThe Eighth Edition of Strategic Market Management is designed to give you the strategic management tools you need to meet the challenges created by the dynamic nature of markets. Using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, the book outlines the five competencies that spark successful, ongoing\nStrategic analysis--With an emphasis on external market analysis, this new edition illustrates a structured approach to understanding the customer, the competitor, and important trends that you can apply to your strategic decision making\nStimulating and managing innovation--Understand different types of innovation and deal with the organizational challenges involved in bringing innovations to market\nManaging multiple businesses--Know how to allocate resources towards businesses of the future and away from businesses that lack growth potential\nCreating advantage--Take a long-term perspective to develop truly sustainable competitive advantages (SCAs)\nDeveloping growth strategies--Gain the skills to energize, leverage, globalize the business, or create new businesses\nSignificantly revised, with a wealth of new and updated material, Strategic Market Management, 8th Edition remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, sustainable even in face of competitive attack, and maximize the assets and competencies of your organization.

Customer Data and Privacy: The Insights You Need from Harvard Business Review (HBR Insights Series)

Collect data and build trust. With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust? Customer Data and Privacy: The Insights You Need from Harvard Business Review brings you today's most essential thinking on customer data and privacy to help you understand the tangled interdependencies and complexities of this evolving issue. The lessons in this book will help you develop strategies that allow your company to be a good steward, collecting, using, and storing customer data responsibly. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues&#8212;blockchain, cybersecurity, AI, and more&#8212;each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas&#8212;and prepare you and your company for the future.

Review, Harvard Business

Burt, Andrew

Redman, Thomas C.

Morey, Timothy

Harvard Business Review Press

Collect data and build trust. 
With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust? 
Customer Data and Privacy: The Insights You Need from Harvard Business Review brings you today's most essential thinking on customer data and privacy to help you understand the tangled interdependencies and complexities of this evolving issue. The lessons in this book will help you develop strategies that allow your company to be a good steward, collecting, using, and storing customer data responsibly. 
Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. 
You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

See the best price to sell, buy, or rent books by Moorman, Christine. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Moorman, Christine

See the best price to sell, buy, or rent books by Moorman, Christine. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Strategy from the Outside In: Profiting from Customer Value

Strategic Market Management (Strategic Market Managment)

Strategic Market Management 11e

Strategic Market Management (Strategic Market Managment)

Customer Data and Privacy: The Insights You Need from Harvard Business Review (HBR Insights Series)

Customer Data and Privacy: The Insights You Need from Harvard Business Review (HBR Insights Series)