This text explores the historical roots of public relations and its place in society, providing a critical survey of its functions, and how they are used and abused. The book tackles the business of public relations in its most challenging and controversial guises: in politics, in corporate management, in crisis, and in the worldwide creation of hype. It reviews the advances in communications technology which are creating the new environment faced by the next generation of public relations practitioners. In a blend of business practicality and scholarly research, it provides international examples across a broad range of enterprises.

An Invitation to Public Relations: (Seventy-One Per Cent Said Weasel)

Business & Money

Moore, Simon

Marketing & Sales

Thomson Learning

This text explores the historical roots of public relations and its place in society, providing a critical survey of its functions, and how they are used and abused. The book tackles the business of public relations in its most challenging and controversial guises: in politics, in management, in crisis, and in the worldwide creation of hype. It reviews the advances in communications technology which are creating the new environment faced by the next generation of public relations practitioners. In a blend of business practicality and scholarly research, it provides international examples across a broad range of enterprises.

An Invitation to Public Relations

Effective Crisis Management: Worldwide Principles and Practice

Crisis management is a high profile activity driven by the globalization of business. It is required to deal with, for example, a life-threatening catastrophe, a product failure, recalls, tampering, or employee crime. The symptoms of a crisis can include loss of morale, protests, lawsuits, and regulatory scrutiny. This book presents the crisis environment, the principles and methods of crisis managment, and stresses the importance of preparing for crisis.

Seymour, Mike

Skills

Complete Psychology is the textbook undergraduates have been waiting for. Unlike the other texts out there, it fits exactly with the very latest BPS curriculum. This ground-breaking text is tailored to the UK first-year undergraduate market and provides excellent coverage of the major areas of study - Social, Cognitive, Developmental and Clinical Psychology, Research Methods, and many more - as well as giving advice on careers in psychology and psychology study skills. Complete Psychology is accompanied by a website, www.completepsychology.co.uk, containing chapter summaries, author pages and downloadable presentations. Written by an experienced and respected team of authors, this highly accessible, definitive text is illustrated in full colour, and quite simply covers everything students need for their first-year studies as well as being an invaluable reference and revision tool for second and third years.

Complete Psychology

Health, Fitness & Dieting

Field, Andy

Jones, Dai

Sterling, Christopher

Davey, Graham

Chandler, Chris

Messer, David

Albery, Ian P

Psychology & Counseling

Routledge

Strategic Communication and AI (Global PR Insights)

This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. 
IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. 
This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.

Hübscher, Roland

Public Relations and Individuality: Fate, Influence and Autonomy (Routledge New Directions in PR & Communication Research)

Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned management of public communications which manages much of our external experience. Exploring one of the most important mediators between organizations and individual encounters – public relations (PR) – is long overdue. By developing new ways to create and connect with us as members of particular target audiences, has it changed our interior existence by altering perceptions of the world outside ourselves?\nPR’s massive impact on groups, society or organizations is rightly explored, but its immense influence on our individuality is neglected. In an age where new media makes deepening connections to individuals, the relationship of PR to individuality is one of the field’s most profoundly important issues. This provocative book will assist scholars and advanced students in PR and communication research to develop a clear, structured, disciplined understanding of this phenomenon and its implications.

Business Culture

Public Relations and the History of Ideas (Routledge New Directions in PR & Communication Research)

Accelerating global change is generating a volatile, shifting and potent array of risks and threats for business and corporate management. If business is to survive and recover, the authors argue that a major shift is needed that embraces corporate culture, operational planning and the key role of communication in the information revolution. This innovative text meets this challenge head on. It includes informed insights into the implications for strategic planning, management and communications handling for companies facing serious issues and crisis situations in tomorrow’s corporate world. With a wide-ranging review of the information and communications revolution, and a forecast of future parameters for planning and execution of crisis management, this book will be invaluable reading for all those involved in the strategic management of technology and corporate communications.

Global Technology and Corporate Crisis: Strategies, Planning and Communication in the Information Age

Management & Leadership

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