Sean Mooney's Practical Guide to Running a Pub

Business & Money

Mooney, Sean

Management & Leadership

Burnham Inc Pub.

An experienced tavern owner and restauranteur offers advice on buying, stocking, and running a bar and avoiding some of the problems which have caused the closing of numerous pubs

Green, George

This is an Insurance Information Institute Monograph that sets out some of the critical choices to be made to keep car insurance affordable. It surveys Cost Based Pricing, The Involuntary Market, and other issues, with appendices on Drunk Driving and on Auto Safety. 128 pages.

Auto Insurance: Critical Choices for the 1990s (Insurance Information Institute Monographs)

Politics & Social Sciences

Politics & Government

Insurance Information Inst

It is estimated that 20 million heads of expanding businesses make their own risk management decisions with the help of insurance agents and brokers. More often than not, business owners are not aware of the right questions to ask their representatives. Using real-world examples from insurers' dealings with the owners of businesses, Insuring Your Business helps readers determine the kinds of coverage that's needed.

Insuring Your Business: What You Need to Know to Get the Best Insurance Coverage for Your Business

Economics

<p>Will be shipped from US. Used books may not include companion materials, may have some shelf wear, may contain highlighting/notes, may not include CDs or access codes. 100% money back guarantee.</p>

Basic Concepts of Accounting and Taxation of Property/Casualty Insurance Companies

Cohen,Larry

Shuster, Addison

Insurance

<p>Mystery surrounds the theft of the Athis Statue, an ancient and powerful artifact, and through lies, amnesia, monster, and magic the fate of all is in the hands of a young mage and an elf who must stop fighting between themselves in order to see the forest for the trees.</p>

Trees of Stone

Science Fiction & Fantasy

Fantasy

Independently published

Here are the ins and outs of how advertising is done in Japan―a detailed, readable, fascinating report for Westerners and others who need a fast, hands-on explanation about how to reach Japanese consumers in their own land. Covering each sector of the industry and providing the knowledge that any Japanese account executive already has, Mooney explains the quirks of Japanese hard and soft sells, the use of foreign celebrities in Japanese advertising, and how copy is developed in Japanese. He also focuses on Japanese media and why it differs from media in the West. Astute marketers worldwide will find here the tools they need to get an edge on their counterparts elsewhere. Students of advertising, marketing, and international business will get a text they can use now―and a resource to keep throughout their careers.Mooney makes clear that cultural norms must be respected when advertising to Japanese consumers. Despite what we've read about how Japanese society is changing, modernization is not Westernization. He also shows that while Japanese ads tend to be more subtle than Western advertising, there are still many that take a direct approach and what could even be called a hardsell approach, but this may not be recognized by Westerners unconversant in Japanese. Then too, Japanese media may look similar to Western media but they are actually quite different. They vary in circulation, coverage, subscriptions, and in other critical ways. What these differences are is essential to know if Westerners are to place their ads effectively in Japanese media and get the results they want. The book is organized by subjects; readers can jump from one to another without losing continuity. Each section begins with a short background explanation of the way in which the topic under discussion evolved―providing the all-important why of the topic as well as the how. It is the only work of its kind so far by one who not only works in the Japanese advertising industry, but who is also half-Japanese, half-American himself, and thus a book totally unbiased in its presentation and informed by a sensibility seldom found.

5,110 Days in Tokyo and Everything's Hunky-Dory: The Marketer's Guide to Advertising in Japan

International

Praeger

With a brief interaction, Hale can learn secrets about people they'd never speak of. After failing a short lived career as a Private Investigator, the young man allowed the uncontrollable ability to turn him into a recluse, hiding away from those who would not understand his strange gift. Hale is forcefully ejected from his solitude when he hears of others who may have similar abilities, giving him hope he is not alone in the world. Coincidentally, he meets an intelligent, analytic woman with nothing special about her except her keen observation and reasoning skills. When Hale learns the two can help each other with unique challenges they are each facing, he's broken out of his comfortable hermit lifestyle and given a chance to solve a pair of mysteries for himself and the woman he cares for.

Touched

Mystery, Thriller & Suspense

Mystery

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Books by Mooney, Sean