The secret code to growing a successful business is adjusting your strategy every single day. Business leaders, large and small, need to learn a new game with very different rules. They must accept an ever-changing and uncertain landscape, but a landscape that can be constantly leveraged for greater profitability. They must believe that their companies are caterpillars with the potential to become butterflies. The Caterpillar’s Edge shows why we must embrace a future of flux. It exposes the addictions that chain us to our past and the truths that influence our behaviors. And, it shows just how to seize breakthrough advantages by pushing through all the noise around “Big Data.” Within its DNA, the caterpillar aspires and pushes for more, and it gets just that, evolving gracefully from one entity into another, always building a competitive edge in the process. Break free from accepted archaic business practices by cracking that secret code which demands evolving your business always.

The Caterpillar's Edge: Evolve, Evolve Again, and Thrive in Business

Business & Money

Mohasseb, Sid

Management & Leadership

Rugged Land

Review "You Are Not Them is a timeless book of entrepreneurial wisdom and a must-read for both seasoned and starting entrepreneurs who are serious about success." -- Marshall Goldsmith | Thinkers 50 #1 Executive Coach and only two-time #1 Leadership Thinker in the world; New York Times #1 bestselling author of Triggers, and Mojo, & What Got You Here Won't Get You There"In You Are Not Them, Sid Mohasseb--one of California's leading angel investors and business mentors--has written a lyrical, metaphysical paean to the entrepreneurial spirit that will serve as a poetic guidebook to self-actualization through business for a new generation of founders." -- David S. Rose | Founder, New York Angels; Executive Chairman of Gust"The right book at the right time! This book is a work of art for any entrepreneur who is misunderstood or realizes they were put on this planet for a reason, but need the encouragement to go, and as we say at Draper University, 'Fail and Fail again until you Succeed!'" -- Tim Draper | founder, Draper Fisher Jurvetson"Informative, unique, motivating. In his book, You Are Not Them, Sid Mohasseb sets you up for a real poetic journey of entrepreneurial self-exploration and leads you to re-examine your entrepreneurial uniqueness. If you're struggling to remember your own personal 'why' or simply are overdue for some self-reflection, this is a must-read!" -- Laura Huang | Professor, Harvard Business School; Author of international bestseller Edge: Turning Adversity into Advantage"A delightful combination of philosophy, poetry, great stories, and effective advice from an expert entrepreneur and investor. Sid Mohasseb surprises you and creates a canvas for you to see yourself as successful and satisfied in your entrepreneurism journey." -- Dave Berkus | Super Angel, Chairman-Emeritus, the Tech Coast Angels"Highly motivating! Sid Mohasseb approaches entrepreneurship the way Socrates might have approached a complex theological question, or Michelangelo the Sistine Chapel - with utter respect and attention to detail. A refreshing perspective on business as both an art form and a way of life." -- Shahin Farshchi | Partner, LUX Capital"A book that does not describe the entrepreneur as much as it captures the essence of what it is to be an entrepreneur. The use of quotations is particularly skillful and illuminating. They are like broken shards that refract and reflect the author's ideas in unexpected directions." -- Scott Siegler | Former President of Columbia Pictures and media investor"Like philosophy, entrepreneurship is not something you do, it is something you embody. This is not a 'how-to' book but rather one that helps entrepreneurs understand the spiritual essence of being. A Zen approach to life and business." -- Bambi Francisco Roizen | Author of Unequally Yoked; Founder, Vator"You Are Not Them truly captures the essence of an entrepreneurial journey and of the entrepreneurial mindset. As one who has been down this road many times himself, Sid Mohasseb knows and understands that an entrepreneurial journey starts with a simple question of "why" that reveals paths to delivering customer value." -- Steven Mednick | Associate Professor of Clinical Entrepreneurship, Lloyd Greif Center for Entrepreneurial Studies, Marshall School of Business, University of Southern California"Sid Mohasseb reveals and guides the reader through a lyrical and spiritual journey about what it means to evolve as an entrepreneur. He shows there is no single blueprint for a successful entrepreneur, but rather each entrepreneur is unique and each aspiring entrepreneur needs to embed this essence into a fluid path forward while being authentic to one's self." -- John Harbison | Chairman-Emeritus of Tech Coast Angels Product Description READY. SET. EVOLVE!What if your success as an entrepreneur was contingent, not upon the external, but on your ability to continuously reprogram the way in which you perceive the world? How would you

You Are Not Them: The Authentic Entrepreneur's Way

Business Development & Entrepreneurship

Leaders Press

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