Book Description Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguished author team's academic and practitioner experience both in business and government ensures a balance of research and practical insight. The text includes the latest trade data presented in easy to understand tables and graphs. Contemporary business situations and critical events are featured and discussed in each chapter?with special attention to the impact technology. Throughout the text every effort has been made to present complex ideas in an easy-to-understand language and format.

Fundamentals of International Business- Text Only

Reference

Michael R. Czinkota

Michael H. Moffett

Ilkka A. Ronkainen

Atlases & Maps

Thomson/South-Western

International Business

Cookbooks, Food & Wine

Cooking by Ingredient

Harcourt Brace College Publishers

Business & Money

International

Thomson Learning

<p>International Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping readers develop and refine a global perspective.</p>

International Business, 6th Edition

Harcourt College Publishers

Management & Leadership

International Marketing

South-Western Pub.

Written by a well-seasoned team in the international business area, this book provides a truly global perspective of international business with a strong theory base, with a managerial emphasis and a focus on the impact of technology on global business.

Fisical_Book

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.

Iikka A. Ronkainen

Marketing & Sales

Cengage Learning, Inc.

Strategic Marketing Management Custom Edition for the University of Alabama

O.C. Ferrell

Michael D. Hartline

Barry J. Babin

K. Douglas Hoffman

William G. Zikmund

R. Glenn Richey

Syed H. Akhter

Thomson

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Books by Michael R. Czinkota