"Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Jim Goodnight, President and Cofounder, SAS Institute Inc. "This is a great book, and it will be in my stack of four or five essential resources for my professional work." -Ralph Kimball, Author of The Data Warehouse Lifecycle Toolkit Mastering Data Mining In this follow-up to their successful first book, Data Mining Techniques, Michael J. A. Berry and Gordon S. Linoff offer a case study-based guide to best practices in commercial data mining. Their first book acquainted you with the new generation of data mining tools and techniques and showed you how to use them to make better business decisions. Mastering Data Mining shifts the focus from understanding data mining techniques to achieving business results, placing particular emphasis on customer relationship management. In this book, you'll learn how to apply data mining techniques to solve practical business problems. After providing the fundamental principles of data mining and customer relationship management, Berry and Linoff share the lessons they have learned through a series of warts-and-all case studies drawn from their experience in a variety of industries, including e-commerce, banking, cataloging, retailing, and telecommunications. Through the cases, you will learn how to formulate the business problem, analyze the data, evaluate the results, and utilize this information for similar business problems in different industries. Berry and Linoff show you how to use data mining to:Retain customer loyaltyTarget the right prospectsIdentify new markets for products and servicesRecognize cross-selling opportunities on and off the Web The companion Web site at http://www.data-miners.com features:Updated information on data mining products and service providersInformation on data mining conferences, courses, and other sources of informationFull-color versions of the illustrations used in the book.

Mastering Data Mining: The Art and Science of Customer Relationship Management

Business & Money

Michael J. A. Berry

Gordon S. Linoff

Management & Leadership

John Wiley&Sons, Inc.

Introduces business and technical managers to the exciting new frontier in database technology Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the database and data warehousing fields, Web mining solves that problem. Coauthored by two bestselling data mining authors, Mining the Web explains, for corporate decision makers, IT managers, and database marketers, how data mining principles and techniques can be applied to various types of Web sites. More importantly, they describe techniques for using the resulting goldmine of business data to develop more effective advertising campaigns and better customer service.

Mining the Web: Transforming Customer Data into Customer Value

John Wiley&Sons

<ul>
<li>Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems</li> <li>Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support</li> <li>The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining</li> <li>More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining</li> <li>Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis</li> </ul>

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

Marketing & Sales

wiley

Product is in excellent condition.

Data Mining Techniques, Second Edition:

WILEY JOHN

7 Biblical truths you need to understand to go on to maturity The importance of the Kindgdom of God and the covenant community How the local church government should function Fulfilling the great commission....and more!

Foundation for Restoration

Revival Press

The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition--more than 50% new and revised--&nbsp;is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.&nbsp; <ul> <li>Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems</li> <li>Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately</li> <li>Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more</li> <li>Provides best practices for performing data mining using simple tools such as Excel</li> </ul> Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 2nd edition

Gildan Audio and Blackstone Publishing

See the best price to sell, buy, or rent books by Michael J. A. Berry. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Michael J. A. Berry

See the best price to sell, buy, or rent books by Michael J. A. Berry. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Mastering Data Mining: The Art and Science of Customer Relationship Management

Mining the Web: Transforming Customer Data into Customer Value

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

Data Mining Techniques, Second Edition:

Foundation for Restoration

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 2nd edition

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management