Understanding mass communication

Reference

Melvin L. DeFleur

Writing, Research & Publishing Guides

Houghton, Mifflin Co.

Understanding Mass Communication

Politics & Social Sciences

Social Sciences

Houghton Mifflin (T)

How have the media come to be organised the way they are? How do the media actually function? How does the flow of information from the media to audiences affect people, both individuals and collectively? Two prominent researchers in the field of mass communication explore these questions and much more in their successful text, which remains the most comprehensive resource available on the history and development of the different media. This important revision has undergone extensive updating and now incorporates - a 4 colour layout - decreased page count - updated research and data - an increased emphasis on the diversity within the industry The hallmark of Understanding Mass Communication through its editions has been its comprehensive coverage and authoritative use of research and this new seventh edition will contribute significantly to the retention of that hallmark.

Understanding mass communication: A liberal arts perspective

Houghton/Mifflin

When Melvin DeFleur and Margaret DeFleur, both professors of mass communication at Boston University, asked their foreign graduate students to conduct surveys of some 1,300 teenagers in their 12 home countries, they found that teenagers around the world believe that Americans are extremely violent and criminally inclined, and that American women are sexually immoral. They present the results of the survey, and place the blame for these negative attitudes on US mass media, especially Hollywood. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

Learning to Hate Americans: How U.S. Media Shape Negative Attitudes Among Teenagers in Twelve Countries

Margaret H. Defleur

Marquette Books

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Books by Melvin L. DeFleur