Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: 
<ul>
<li>Understand the context that led to the start of the Customer Success movement</li> <li>Build a Customer Success strategy proven by the most competitive companies in the world</li> <li>Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks</li> </ul> Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.

Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Business & Money

Mehta, Nick

Steinman, Dan

Murphy, Lincoln

Processes & Infrastructure

wiley

If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer. <ul> <li>Shows leaders how their digital implementations will make them more Amazon-like</li> <li>Helps you deliver recurring revenue</li> <li>Shows you how to embrace customer retention</li> <li>Demonstrates the importance of "churning" less</li> </ul> Get that competitive advantage in the most relevant and important arena today--making and cultivating happy customers.

The Customer Success Economy: Why Every Aspect of Your Business Model Needs A Paradigm Shift

Pickens, Allison

Management & Leadership

Make community building your ultimate business growth strategy 
In Customer Communities: Engage and Retain Customers to Build the Future of Your Business, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you’ll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. 
The authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You’ll also find: Strategies for creating a cross functional customer engagement team Techniques for building community in places that aren’t the web or on social media Ways to bring your organization’s culture and values into your community with a human-first alignment 
An essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. Customer Communities will earn a place on the bookshelves of anyone with a stake in organizational growth and resilience.

Customer Communities: Engage and Retain Customers to Build the Future of Your Business

Van Lieshout, Robin

Digital Customer Success: Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth

Capote, Kellie

Economics

Traditional Chinese edition of Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Customer Success (Chinese Edition)

Computers & Technology

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Books by Mehta, Nick