A brain-bending investigation of why some people never change their minds—and others do in an instant—by the bestselling author of You Are Not So Smart\nWhat made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE is a book about the science, and the experience, of transformation.\nWhen self-delusion expert and psychology nerd David McRaney began a book about how to change someone’s mind in one conversation, he never expected to change his own. But then a diehard 9/11 Truther’s conversion blew up his theories—inspiring him to ask not just how to persuade, but why we believe, from the eye of the beholder. Delving into the latest research of psychologists and neuroscientists, HOW MINDS CHANGE explores the limits of reasoning, the power of groupthink, and the effects of deep canvassing. Told with McRaney’s trademark sense of humor, compassion, and scientific curiosity, it’s an eye-opening journey among cult members, conspiracy theorists, and political activists, from Westboro Baptist Church picketers to LGBTQ campaigners in California—that ultimately challenges us to question our own motives and beliefs. In an age of dangerous conspiratorial thinking, can we rise to the occasion with empathy?\nAn expansive, big-hearted journalistic narrative, HOW MINDS CHANGE reaches surprising and thought-provoking conclusions, to demonstrate the rare but transformative circumstances under which minds can change.

How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion

Business & Money

McRaney, David

Management & Leadership

Portfolio

‘In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them’ Adam Grant, author of the bestselling Think Again 
‘Optimistic, illuminating and even inspiring’ Guardian 
As the world is increasingly polarised, it feels impossible to change the mind of someone with a conflicting view. But this book shows that you could be one conversation away from changing someone’s mind about something, maybe a lot of things. 
Self-delusion expert and psychology nerd David McRaney sets out to discover not just what it takes to influence others, but why we believe in the first place. Along the way he meets a former Westboro Baptist Church member who was deradicalised on Twitter, goes deep canvassing to see how quickly people will surrender their character-defining views, finds a 9/11 Truther who turns his back on it all, and reveals how, within a few years, half a country can go from opposing the ‘gay agenda’ to happily attending same-sex weddings. 
Distilling the latest research in psychology and neuroscience, How Minds Change reveals how beliefs take hold, not over hundreds of years, but in less than a generation, in less than a decade, and sometimes in an instant.

How Minds Change: The New Science of Belief, Opinion and Persuasion

Reference

Oneworld Publications

You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself

Avery

An entertaining illumination of the stupid beliefs that make us feel wise. You believe you are a rational, logical being who sees the world as it really is, but journalist David McRaney is here to tell you that you're as deluded as the rest of us. But that's OK- delusions keep us sane. You Are Not So Smart is a celebration of self-delusion. It's like a psychology class, with all the boring parts taken out, and with no homework. Based on the popular blog of the same name, You Are Not So Smart collects more than 46 of the lies we tell ourselves everyday, including: * Dunbar's Number - Humans evolved to live in bands of roughly 150 individuals, the brain cannot handle more than that number. If you have more than 150 Facebook friends, they are surely not all real friends. * Hindsight bias - When we learn something new, we reassure ourselves that we knew it all along. * Confirmation bias - Our brains resist new ideas, instead paying attention only to findings that reinforce our preconceived notions. * Brand loyalty - We reach for the same brand not because we trust its quality but because we want to reassure ourselves that we made a smart choice the last time we bought it.

Your Coach In A Box

The author of the bestselling You Are Not So Smart shares more discoveries about self-delusion and irrational thinking, and gives listeners a fighting chance at outsmarting their not-so-smart brains David McRaney's first audiobook, You Are Not So Smart, evolved from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney's insights have struck a chord with thousands, and his blog-and now podcasts and videos-have become an Internet phenomenon. Like You Are Not So Smart, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality-except we're not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including:� The Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us)� Sunk Cost Fallacy (We will engage in something we don't enjoy just to make the time or money already invested �worth it�)� Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining audiobook will be wowing listeners for years to come.

You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself

Humor & Entertainment

Humor

An entertaining illumination of the stupid beliefs that make us feel wise. You believe you are a rational, logical being who sees the world as it really is, but journalist David McRaney is here to tell you that you're as deluded as the rest of us. But that's OK- delusions keep us sane. You Are Not So Smart is a celebration of self-delusion. It's like a psychology class, with all the boring parts taken out, and with no homework.
Based on the popular blog of the same name, You Are Not So Smart collects more than 46 of the lies we tell ourselves everyday, including: 
<ul>
<li>Dunbar's Number - Humans evolved to live in bands of roughly 150 individuals, the brain cannot handle more than that number. If you have more than 150 Facebook friends, they are surely not all real friends. </li> <li>Hindsight bias - When we learn something new, we reassure ourselves that we knew it all along. </li> <li>Confirmation bias - Our brains resist new ideas, instead paying attention only to findings that reinforce our preconceived notions. </li> <li>Brand loyalty - We reach for the same brand not because we trust its quality but because we want to reassure ourselves that we made a smart choice the last time we bought it. Packed with interesting sidebars and quick guides on cognition and common fallacies, You Are Not So Smart is a fascinating synthesis of cutting-edge psychology research to turn our minds inside out. </li>
</ul>

You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, an d 46 Other Ways You're Deluding Yourself

Gotham

An entertaining illumination of the stupid beliefs that make us feel wise, based on the popular blog of the same name. Whether you’re deciding which smartphone to purchase or which politician to believe, you think you are a rational being whose every decision is based on cool, detached logic. But here’s the truth: You are not so smart. You’re just as deluded as the rest of us—but that’s okay, because being deluded is part of being human. Growing out of David McRaney’s popular blog, You Are Not So Smart reveals that every decision we make, every thought we contemplate, and every emotion we feel comes with a story we tell ourselves to explain them. But often these stories aren’t true. Each short chapter—covering topics such as Learned Helplessness, Selling Out, and the Illusion of Transparency—is like a psychology course with all the boring parts taken out. Bringing together popular science and psychology with humor and wit, You Are Not So Smart is a celebration of our irrational, thoroughly human behavior.

The author of the bestselling You Are Not So Smart shares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at outsmarting their not-so-smart brains David McRaney’s first book, You Are Not So Smart, evolved from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney’s insights have struck a chord with thousands, and his blog--and now podcasts and videos--have become an Internet phenomenon. Like You Are Not So Smart, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including:<ul>
<li>The Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us)</li>
<li>Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”)</li>
<li>Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)</li>
</ul>McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come.

The author of the bestselling You Are Not So Smart gives readers a fighting chance at outsmarting their not-so-smart brains. A mix of popular psychology and trivia, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of seventeen ways we fool ourselves every day, including: <ul>
<li>Enclothed Cognition (the clothes you wear change your behavior and influence your mental abilities)</li>
<li>The Benjamin Franklin Effect (how you grow to like people for whom you do nice things and hate the people you harm).</li>
<li>Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)</li>
<li>The Misattribution of Arousal (Environmental factors have a greater effect on our emotional arousal than the person right in front of us)</li>
<li>Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”)</li>
</ul>McRaney also reveals the true price of happiness, and how to avoid falling for our own lies.

You are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

You Can Beat Your Brain: How to Turn Your Enemies Into Friends, How to Make Better Decisions, and Other Ways to Be Less Dumb

Health, Fitness & Dieting

Mental Health

See the best price to sell, buy, or rent books by McRaney, David. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by McRaney, David

See the best price to sell, buy, or rent books by McRaney, David. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion

How Minds Change: The New Science of Belief, Opinion and Persuasion

You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself

You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself

You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself

You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, an d 46 Other Ways You're Deluding Yourself

You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself

You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself

You are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself

You Can Beat Your Brain: How to Turn Your Enemies Into Friends, How to Make Better Decisions, and Other Ways to Be Less Dumb