Diefenbaker: Remembering the Chief

McIlroy, Thad

DOUBLEDAY CANADA LTD.

Major trends are reshaping the digital future for publishers: mobile devices are now the #1 source for reaching readers, and, increasingly, for reading. That's changing the demands on publishers at every stage of the publishing process, from discovery and marketing to retail, content delivery, and much else besides.   Mobile Strategies for Digital Publishing takes a critical look at new data on sales and usage of mobile and tablet devices in North America and beyond to identify the trends most likely to impact publishers in the short and long terms. Analyzing the available information and offering case studies, Thad McIlroy proposes a comprehensive set of strategic decisions that large and small publishers can make to gear up for the mobile future. His market-based recommendations cover operational and staffing considerations, content development and optimization, innovative marketing approaches, mobile apps and content delivery systems, new mobile retail opportunities, the role of carriers and more.

Mobile Strategies for Digital Publishing: A Practical Guide to the Evolving Landscape

Computers & Technology

Software

The Future of Publishing

For book publishers large and small: the #1 guide to creating and distributing metadata for maximum sales. The Metadata Handbook shows how metadata works, enhancing findability, discoverability, and, of course, book sales. It introduces industry standards (think ONIX!) and best practices, and outlines the essential components for successful metadata creation and distribution. This handbook is a must for every publisher, both for print books and for ebooks. This second edition, published in 2015, is fully updated and expanded to include the most recent information on metadata standards, practices, and use in the publishing industry. Topics covered include: * Essential metadata elements * Metadata best practices and certification programs * A focus on ONIX 3.0 and 2.1 * Also covers ISBN, ISNI, ISTC, LCCN, MARC and DOI * Metadata and the future of publishing * Includes a comprehensive glossary of industry &amp; technical terms Reviews "It is a key handbook for all book publishers to use within their respective businesses and to train all of their team members, and should be placed on every desk to answer everyday questions." -- Darrell W. Gunter, Learned Publishing "Coauthor Thad McIlroy sums it up best: '... I won't guarantee that metadata will sell your book, but I guarantee that your book won't sell without metadata'." -- Kimberly Lew, Publishing Trends

The Metadata Handbook: A Book Publisher's Guide to Creating and Distributing Metadata for Print and Ebooks

Politics & Social Sciences

Register, Renée

Social Sciences

DataCurate

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Books by McIlroy, Thad