What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera?
The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces:
<ul>
<li>Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts</li>
<li>Roger Ailes, a PR man who coordinated the TV presentations that delivered the product</li>
<li>Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President</li>
<li>And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land</li>
</ul>
In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.

The Selling of the President: The Classical Account of the Packaging of a Candidate

History

McGinniss, Joe

Americas

Penguin Publishing Group

rogue (r¯og), n: An elephant that has separated from a herd and roams about alone,in which state it is very savage.—Webster’s Revised Unabridged Dictionary After three years of research, bestselling journalist Joe McGinniss presents his already controversial and much anticipated investigative chronicle of Sarah Palin as an individual, politician, and cultural phenomenon. In his critically acclaimed book about Alaska, Going to Extremes, the fledgling state itself was Joe McGinniss’s subject. Although he didn’t hesitate to reveal the many flaws and contradictions behind its “last frontier” image, McGinniss fell in love with the land and its people. More than three decades later, he returned to Alaska in search of its most famous resident, Sarah Palin. On Election Day 2008, McGinniss began his on-the-ground reporting that culminated, famously, in his moving next door to Sarah Palin in spring 2010. THE ROGUE is the eagerly awaited result of his research and writing: a startling study of the illusion and reality of Sarah Palin—and a probing look at the Alaska and the America that produced her. Sometimes funny, sometimes frightening, always provocative and illuminating, THE ROGUE answers the questions “Who is she, really?,” “How did she happen?,” and “Will she ever go away?” In all of his books, McGinniss has scrutinized the mysterious space between image and reality—how that space is created, negotiated, and/or manipulated. Now, with The Rogue, McGinniss combines his deep appreciation of the place Sarah Palin comes from with his uncanny ability to penetrate the façades of people in public life. The result is an extraordinary double narrative that alternately traces Palin’s curious rise to political prominence and worldwide celebrity status and recounts the author’s day-to-day experiences as he uncovers the messy reality beneath the glossy Palin myth. Readers will find THE ROGUE at once bitingly insightful, hilarious, and profoundly ominous in what it reveals—not just about the dark underpinnings of a potential presidential nominee but also in regard to the huge numbers of Americans who passionately support her.

The Rogue: Searching for the Real Sarah Palin

Biographies & Memoirs

Community & Culture

Crown

Just in time for the kickoff of the 2012 presidential campaign, Joe McGinniss, the author of the classic account of the packaging of a presidential candidate, The Selling of the President, of the acclaimed search for the essence of Alaska, Going to Extremes, and of the bestselling study of the dark family secrets of an American patriarch, Fatal Vision, presents his already controversial investigative chronicle of Sarah Palin as an individual, politician, and cultural phenomenon. Based on McGinniss’s on-the-ground reporting that began in late 2008 (which yielded an April 2009Conde Nast Portfolio cover story) and continued with his return to Alaska in 2010, this book is a startling and penetrating examination of the illusion and reality of Palin--and a probing look at the Alaska and the America that have produced her, and the country she feels she is destined to lead. The Rogue delves deeply into Alaska’s political and business affairs and Palin’s political, personal, and family life to chronicle how and to what extent Palin and her beliefs, attitudes, and outlook will influence and even change life in America and the perception of America abroad.

Random House Audio |

A journey to Castel Di Sangro, an Italian village that stunned the soccer world with its team's unexpected success, offers a portrayal of the emotion that swept the town

The Miracle of Castel Di Sangro

Travel

Europe

Little,Brown & Co

The Miracle of Castel di Sangro

Sports & Outdoors

Football (American)

Little Brown, 1999

The Last Brother

THE LAST BROTHER

Leaders & Notable People

Little,Brown

New York. 1972. Random House. 21x14. 214p.

The Dream Team - 1st Edition/1st Printing

Random House]

Going to Extremes

An account of life in today's Alaska takes in whites, Eskimos, and Native Indians, cities, towns, and wilderness, industry and trapping, and the idiosyncracies, dangers, vastness, and wonders of America's last frontier

Politics & Social Sciences

Social Sciences

KNOPF

A study of a brutal multiple murder and its bizarre aftermath focuses on Jeffrey MacDonald, who was convicted, in 1979, of the murders of his pregnant wife and two small daughters nine years earlier

Fatal Vision

Regional U.S.

Putnam Adult

The truth behind the murder of Maria Marshall, the role played by her husband, and the effect upon their three sons is revealed in a real-life story marked by gambling, drugs, debt, and infidelity

Blind Faith

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Books by McGinniss, Joe