The 2019 Step by Step Guide to Effective Facebook Marketing for Small Businesses and Nonprofit organisations.This is an easy to read practical guide that tackles all the issues that small business owners face when using Facebook as a marketing tool. 
This no-nonsense easy to understand guide will take you by the hand using simple “how to” steps and illustrations through every step from: Getting started on Facebook the right way-step by step (including a summary 10 point checklist) to keep you on task. How and where to learn more about your ideal customer and build mutually rewarding relationships with them – Everything you need to know about customer analysis and profiling. Skip this at your pearl! Six Ways of Representing Your Brand on Facebook-you will never be stuck for ideas again. How to come up with compelling content for business pages that encourages engagement and maximizes the number of people you reach on Facebook. How to build a sales funnel into Facebook to naturally drive sales and traffic to your website or business. A complete guide to using Facebook Ads to support your business goals and how to know which ad type to use for different objectives. Mess this up and you could lose a lot of money. Real life practical case studies where you go behind the scenes for effective Facebook marketing strategies that work. Invaluable! 
Covering all the essentials, this guide will also show you how to plan and implement successful social media strategies using Facebook to: Drive brand awareness Attract loyal customers Help reach business goals, and Generate more leads and sales 
An accumulation of over 20 years of sales and marketing experience with over 10,000 businesses condensed into one book, the 2019 edition of Facebook Marketing - The Essential Guide for Businesses & Community Groups is a gem of a read for anyone interested in making Facebook work for their business and end goals!

Facebook Marketing: The Essential Guide for Businesses & Community Groups

McDonnell, Louise

Computers & Technology

Liffey Press

2021 Social Media Planner & Guide. Content workbook, 289 post ideas, monthly planner & week to view diary. 
Discover how to use your time more wisely and create compelling content with ease. Let my 2021 Social Media Planner & Guide be your guiding light in 2021 and beyond. 
Why do you need this planner? Well, if you’re anything like most of the businesses and non-profits I’ve worked with, Social Media content is likely a buzzkill for you. Just when you think you’ve got a grip on your business growth, you realize you don’t know what to post, or what to write about…let alone share every week! Maybe you lack the time or resources to prioritize social content. 
Worse, you could be throwing hard-earned money at Facebook Ads that aren’t properly created, targeted, or maintained. 
It’s not your fault – we all have our strengths and weaknesses. Your strength is your business, and mine is helping you make it shine through a powerful social presence. 
I created this Social Media Diary to take the headache out of Social Media content creation, week in and week out. Here’s a sneak peek of what you’ll get: A summary of the TOP social networks you should be using, and how to build a contagious, consistent presence across all of them, including: Facebook™ Instagram ™ Twitter ™ LinkedIn ™ TikTok ™ YouTube ™ Pinterest ™ A workbook for creating strategic social content that resonates with your audience A breakdown of the various content categories, with prompts on how to apply this to your unique business Tips for creating Facebook and Instagram ads 289 concepts for social posts to inspire you and encourage better, faster planning A step-by-step guide on creating a 2021 Social Media strategy Stay on track and pique creativity with pages to support thematic planning by month or season Monthly planning calendar Week to view diary for 2021 Special section for jotting down passwords, brand guidelines, etc.

2021 Social Media Planner and Guide: Consistently Better Content

Business & Money

Marketing & Sales

Orla Kelly Publishing

Product Description 2022 Social Media Planner and Guide: Consistently Better ContentDiscover how to use your time more wisely and create compelling social media content with ease. My Social Media Planner 2021 was a bestselling hit, and as this year is the year of the tiger, I've made this planner bigger and better!I created this Social Media Diary to take the headache out of Social Media content creation, week in and week out. What's new in the 2022 Social Media Planner & Guide this year:Big social media trends in 2022 and how this will impact your social media posts and ads.What's new on social media platforms in 2022 and how to adapt your strategy. Including:Facebook™Instagram ™Twitter ™LinkedIn ™TikTok ™YouTube ™A Streamlined social media content planning workbook400+ prompts for social media posts (at least one for every day of 2022!)Tips on running social media paid adsA week to view diary including bank holidays from Ireland, UK & USResource web page with €200/£170/$230 worth of helpful tools including a Content Planning worksheet, Organic Reach Calculator, Return on Ad Spend Calculator & a free 20 minute social media content planning tutorialOur testimonials say it all..."It stops me hesitating; I prepare, I post" - Melissa Moore, The Retail Advisor"Louise's planner makes it so much easier to post, especially on days that your brain just can't think in social media mode." - Julie Callaghan, The Old Rectory Leitrim"Louise's Social Media Planner & Guide allows me to think methodically about my posts for the week ahead." - Sean Kelly, St. Angela's College Review "It stops me hesitating; I prepare, I post" - Melissa Moore, The Retail Advisor"Louise's planner makes it so much easier to post, especially on days that your brain just can't think in social media mode." - Julie Callaghan, The Old Rectory Leitrim"Louise's Social Media Planner & Guide allows me to think methodically about my posts for the week ahead." - Sean Kelly, St. Angela's College About the Author Louise McDonnell is a trainer, coach, and sought-after speaker in digital marketing across Social Media platforms like Facebook and Instagram. She is the author of Facebook Marketing, The Essential Guide and founder of SellOnSocial.Media, an online social media training platform. For over a decade, Louise has collaborated with businesses and non-profits to harness the power of Social Media in driving growth and has trained over 16,000 people on strategically using Social Media as a powerful marketing tool.

Social Media Planner and Guide 2022

Business Development & Entrepreneurship

2023 Social Media Content Planner: Consistently Better Content 
Save time and produce consistently better social media content with the 2023 Social Media Content Planner. Spend as little time as possible getting the best possible results. 
Take the headache out of Social Media content creation, week in and week out. What’s included: 2023 social media trends and how this will impact your social media posts and ads Social media content planning workbook. Complete this to gain clarity on your marketing messages How to establish social media content pillars with 95 ideas (including suggested post descriptions and ideas of what images/videos to use) 400+ prompts for social media posts (at least one for every day of 2023!) Tips on writing social media post descriptions Guidelines on running social media paid ads A week to view diary including bank holidays from Ireland, UK & US Resource web page with €240/£210/$247 worth of helpful tools including a Social Media Content Planning Calendar Template, a Building Your Bio Blueprint & an invitation to a live Social Media Masterclass in February 2023 (with playback).\nOur testimonials say it all... 
This is like an encyclopedia of tips and knowledge. Little things like profile and cover pics sizes, “national day of”...for every month to add some fun to your posts. A full diary for the year as well. So much knowledge at your fingertips when you own this planner. (Sinead, Social Media Freelancer) 
This book does exactly what it says, it is a brilliant guide to help navigate and plan out social media campaigns. 5 stars from me. (J Forde, Transformation Coach). 
This is not just a book it’s a tool that you use daily to succeed in your Social media strategy! (A Mallett, Entrepreneur)

2023 Social Media Content Planner: Consistently Better Content

2024 Social Media Content Planner & Guide for Coaches, Consultants & Online Experts