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MCDONALD

Rick

Principles of Administrative Law

Cases for Principles of Administrative Law

Administrative Law

The information revolution is radically changing industry, fuelled by the coming of age of database technology and the establishment of a global market through the Internet. This has enabled the development of customer-tailored products and IT-enabled marketing. For marketing managers required to exploit the benefits the technology offers, the pace of technological change can be daunting. This report from Cranfield School of Managemen provides a comprehensive overview of IT-enabled marketing. It is written with the needs of marketers in mind, to help them optimise their marketing strategies in the digital world. Drawing on interviews with leading industry observers and academics, complemented by case studies from a wide range of industries, the report illustrates how blue-chip organisations are embracing new information-tailored marketing techniques. Contents include: * The drivers for change * The e-marketing mix * A map of IT in marketing * When to use the Internet * Software for analysis and planning * Case studies

Improving Marketing Effectiveness in Digital Age

Computers & Technology

Business Technology

Clearway Logistics Phase 1a

Using Health Economics in Health Services: Rationing Rationally? (State of Health)

Using Health Economics in Health Services examines the impact of attempts to use 'rational' health economic analyses on local decision-making in the National Health Service. The book presents findings from an ethnographic study of one Health Authority and one Primary Care Group to present a rich picture of the processes and contexts of healthcare resource allocation at local level. The conclusion of the book is that it is extremely difficult to use 'rational' solutions to resource allocation dilemmas at local level in the modern state. The adoption by local decision-makers of what appear to be non-rational coping strategies is essential to the maintenance of service delivery in the context of resource scarcity. Paradoxically, attempts to impose 'rational' decision-making threaten to undermine the precarious stability of the very systems they seek to improve. In this sense, the pursuit of rationality may itself be an irrational act. Written in an engaging and lively style, the book will be accessible to general readers as well as specialists in the field. It has been designed for use by students of health economics, health policy, public administration and health services management and will be of interest to practitioners and researchers in these fields.

Health, Fitness & Dieting

Open University Press

Just LIKE NEW ,Price stamp first page never read, excellent unused copy

Journey on the Wind

Signet

Describes windmills through the ages and in various countries.

Windmills: An Old-New Energy Source

Literature & Fiction

Dutton Books for Young Readers

Change: Count On It

Bill And Kirk Noonan

Simple Plan Media

Here, There, Everywhere! A Seek And Find Book

Jill.

C.R.Gibson

Upholstery Repair and Restoration

This book is for anyone who has ever wanted to re-upholster an old chair or refurbish a special item of furniture. No prior knowledge is assumed. The beginner can follow the simple instructions and explanatory diagrams and be able to undertake both modern and traditional upholstery.

Crafts, Hobbies & Home

Home Improvement & Design

Chrysalis Books

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Books by MCDONALD