In this book, 44 popular novelists kindly spill the beans to Rachel McAlpine. Editors, literary agents and publishers also have their say.

Nine Winning Habits of Successful Authors

McAlpine, Rachel

C.C.Press

Rachel McAlpine tackles a communication crisis that is out of control. Essential reading for anyone who writes or manages web content, this book is firmly grounded in the digital workplace of business, government and education.

Write Me a Web Page, Elsie!

Business & Money

Skills

CC Press

At last, a comprehensive book on writing for the Web and intranet. Beaming with both authority and enthusiasm, Web-wordsmith Rachel McAlpine illuminates the twilight zone between Web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible. Everything's here, from keywords to titles, from ezines to alt-text, from global English to optimizing websites for search engines.Screenshots and checklists throughout make it easy for Web designers, wordsmiths, and businesspeople to produce quality Web content. Unlike any other book on the topic, WEB WORD WIZARDRY is an everyday office tool, a reference work, and heck, a darn good read.

Web Word Wizardry A Net-Savvy Writing Guide

Literature & Fiction

Ten Speed Press+

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Books by McAlpine, Rachel