What is love's real aim? Why is it so ruthlessly selective in its choice of loved ones? Why do we love at all? In addressing these questions, Simon May develops a radically new understanding of love as the emotion we feel towards whomever or whatever we experience as grounding our life--as offering us a possibility of home in a world that we supremely value. He sees love as motivated by a promise of "ontological rootedness," rather than, as two thousand years of tradition variously asserts, by beauty or goodness, by a search for wholeness, by virtue, by sexual or reproductive desire, by compassion or altruism or empathy, or, in one of today's dominant views, by no qualities at all of the loved one. After arguing that such founding Western myths as the Odyssey and Abraham's call by God to Canaan in the Bible powerfully exemplify his new conception of love, May goes on to re-examine the relation of love to beauty, sex, and goodness in the light of this conception, offering among other things a novel theory of beauty--and suggesting, against Plato, that we can love others for their ugliness (while also seeing them as beautiful). Finally, he proposes that, in the Western world, romantic love is gradually giving way to parental love as the most valued form of love: namely, the love without which one's life is not deemed complete or truly flourishing. May explains why childhood has become sacred and excellence in parenting a paramount ideal--as well as a litmus test of society's moral health. In doing so, he argues that the child is the first genuinely "modern" supreme object of love: the first to fully reflect what Nietzsche called "the death of God."

Love: A New Understanding of an Ancient Emotion

Health, Fitness & Dieting

May, Simon

Mental Health

Oxford University Press

What is love's real intent? Why can love be so ruthlessly selective? How is it related to sex, beauty, and goodness? And is the child now the supreme object of love?In addressing these questions, Simon May develops a radically new understanding of love as the emotion we feel towards whomever or whatever we experience as grounding our life--as offering us a possibility of home in a world that we supremely value. He sees love as motivated by a promise of"ontological rootedness," rather than, as two thousand years of tradition variously asserts, by beauty or goodness, by a search for wholeness, by virtue, by sexual or reproductive desire, by compassion or altruism or empathy, or, in one of today's dominant views, by no qualities at all of the lovedone.After arguing that such founding Western myths as the Odyssey and Abraham's call by God to Canaan in the Bible powerfully exemplify his new conception of love, May goes on to re-examine the relation of love to beauty, sex, and goodness in the light of this conception, offering among other things anovel theory of beauty--and suggesting, against Plato, that we can love others for their ugliness (while also seeing them as beautiful).Finally, he proposes that, in the Western world, romantic love is gradually giving way to parental love as the most valued form of love: namely, the love without which one's life is not deemed complete or truly flourishing. May explains why childhood has become sacred and excellence in parenting aparamount ideal--as well as a litmus test of society's moral health. In doing so, he argues that the child is the first genuinely "modern" supreme object of love: the first to fully reflect what Nietzsche called "the death of God."Readers will find Love "Excitingly new, yet immediately recognizable--that's the paradox at the very heart of love, and it is what Simon May has achieved." --Los Angeles Review of Books

Nietzsche famously attacked traditional morality, and propounded a controversial ethics of 'life-enhancement'. Simon May presents a radically new view of Nietzsche's thought, which is shown to be both revolutionary and conservative, and to have much to offer us today after the demise of old values and the 'death of God'.

Nietzsche's Ethics and his War on "Morality"

Politics & Social Sciences

Philosophy

Nietzsche famously attacked traditional morality, and propounded a controversial ethics of "life-enhancement". Simon May presents a radically new view of Nietzsche's thought, which is shown to be both revolutionary and conservative, and to have much to offer us today after the demise of old values and the "death of God".

Love—unconditional, selfless, unchanging, sincere, and totally accepting—is worshipped today as the West's only universal religion. To challenge it is one of our few remaining taboos. In this pathbreaking and superbly written book, philosopher Simon May does just that, dissecting our resilient ruling ideas of love and showing how they are the product of a long and powerful cultural heritage.
Tracing over 2,500 years of human thought and history, May shows how our ideal of love developed from its Hebraic and Greek origins alongside Christianity until, during the last two centuries, "God is love" became "love is God"—so hubristic, so escapist, so untruthful to the real nature of love, that it has booby-trapped relationships everywhere with deluded expectations. Brilliantly, May explores the very different philosophers and writers, both skeptics and believers, who dared to think differently: from Aristotle's perfect friendship and Ovid's celebration of sex and "the chase," to Rousseau's personal authenticity, Nietzsche's affirmation, Freud's concepts of loss and mourning, and boredom in Proust. Against our belief that love is an all-powerful solution to finding meaning, security, and happiness in life, May reveals with great clarity what love actually is: the intense desire for someone whom we believe can ground and affirm our very existence. The feeling that "makes the world go round" turns out to be a harbinger of home--and in that sense, of the sacred.

Love: A History

Yale University Press

An illuminating exploration of how love has been shaped, idolized, and misconstrued by the West over three millennia, and how we might differently conceive it Love—unconditional, selfless, unchanging, sincere, and totally accepting—is worshipped today as the West's only universal religion. To challenge it is one of our few remaining taboos. In this pathbreaking and superbly written book, philosopher Simon May does just that, dissecting our resilient ruling ideas of love and showing how they are the product of a long and powerful cultural heritage.
Tracing over 2,500 years of human thought and history, May shows how our ideal of love developed from its Hebraic and Greek origins alongside Christianity until, during the last two centuries, "God is love" became "love is God"—so hubristic, so escapist, so untruthful to the real nature of love, that it has booby-trapped relationships everywhere with deluded expectations. Brilliantly, May explores the very different philosophers and writers, both skeptics and believers, who dared to think differently: from Aristotle's perfect friendship and Ovid's celebration of sex and "the chase," to Rousseau's personal authenticity, Nietzsche's affirmation, Freud's concepts of loss and mourning, and boredom in Proust. Against our belief that love is an all-powerful solution to finding meaning, security, and happiness in life, May reveals with great clarity what love actually is: the intense desire for someone whom we believe can ground and affirm our very existence. The feeling that "makes the world go round" turns out to be a harbinger of home--and in that sense, of the sacred.

Businesses spend billions on innovation with very little to show for their investment or effort. This book challenges some of the ‘ingrained truths’ of innovation and suggests a different approach. 
Innovation is not the creation of a novel idea. It is the successful commercialisation of that novel idea. Rather than starting with a costly, time-consuming problem assessment that seeks to push potential solutions through an innovation funnel, an ‘impeller approach’ starts with possible solutions and gets the market to pull the best ones forward so they can fail fast or flourish fast. This approach is made possible by the addition of a ‘bee’ – a new type of integrative thinker who can harvest the existing knowledge from the ‘meadow of experts’. Completely reversing the innovation process means organisations are much better placed to win in the market rather than focusing on finding theoretical solutions or clearing innovation stage gates. In addition, this approach also recognises that the people who shepherd the solution through the ideation and testing stage are not the same people who must then take that solution to market for successful commercialisation. 
Given the current innovation failure rate, coupled with the fact that society is beset with multiple wicked problems, it’s time to think differently and innovate innovation itself. This book is essential reading for Heads of Innovation and Commercialisation, Directors of Marketing, Heads of New Product Development and New Service Development, Strategy Directors, Chief Technology Officers, Government advisers and policy makers.

Innovation Sucks!: Time to Think Differently

Business & Money

Watkins, Alan

Economics

Routledge

Innovation Sucks!

An exploration of cuteness and its immense hold on us, from emojis and fluffy puppies to its more uncanny, subversive expressions
Cuteness has taken the planet by storm. Global sensations Hello Kitty and Pokémon, the works of artists Takashi Murakami and Jeff Koons, Heidi the cross-eyed opossum and E.T.―all reflect its gathering power. But what does “cute” mean, as a sensibility and style? Why is it so pervasive? Is it all infantile fluff, or is there something more uncanny and even menacing going on―in a lighthearted way? In The Power of Cute, Simon May provides nuanced and surprising answers.
We usually see the cute as merely diminutive, harmless, and helpless. May challenges this prevailing perspective, investigating everything from Mickey Mouse to Kim Jong-il to argue that cuteness is not restricted to such sweet qualities but also beguiles us by transforming or distorting them into something of playfully indeterminate power, gender, age, morality, and even species. May grapples with cuteness’s dark and unpindownable side―unnerving, artful, knowing, apprehensive―elements that have fascinated since ancient times through mythical figures, especially hybrids like the hermaphrodite and the sphinx. He argues that cuteness is an addictive antidote to today’s pressured expectations of knowing our purpose, being in charge, and appearing predictable, transparent, and sincere. Instead, it frivolously expresses the uncertainty that these norms deny: the ineliminable uncertainty of who we are; of how much we can control and know; of who, in our relations with others, really has power; indeed, of the very value and purpose of power.
The Power of Cute delves into a phenomenon that speaks with strange force to our age.

The Power of Cute

Princeton University Press

Learn the simplest ways to get things done with Windows 8 on tablets! 
Here’s WHAT you’ll learn: 
<ul>
<li>Enjoy the Windows 8 touch experience on your tablet </li>
<li>Use the Start screen to find everything you need </li>
<li>Explore the web, and send and receive email and messages </li>
<li>Organize your files, photos, and videos in the cloud </li>
<li>Play games, manage your music, and watch movies </li>
<li>Use maps to find directions and set your location </li>
</ul>
Here’s HOW you’ll learn it: 
<ul>
<li>Jump in wherever you need answers </li>
<li>Easy-to-follow STEPS and SCREENSHOTS show exactly what to do </li>
<li>Handy TIPS teach new techniques and shortcuts </li>
<li>Quick TRY THIS! exercises help apply what you learn right away </li>
</ul>

Windows 8 for Tablets Plain & Simple

Computers & Technology

Web Development & Design

Microsoft Press

See the best price to sell, buy, or rent books by May, Simon. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by May, Simon

See the best price to sell, buy, or rent books by May, Simon. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Love: A New Understanding of an Ancient Emotion

Love: A New Understanding of an Ancient Emotion

Nietzsche's Ethics and his War on "Morality"

Nietzsche's Ethics and his War on "Morality"

Love: A History

Love: A History

Innovation Sucks!: Time to Think Differently

Innovation Sucks!

The Power of Cute

Windows 8 for Tablets Plain & Simple