We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.&nbsp; <ul> <li>Deconstruct your idea using a one-page Lean Canvas</li> <li>Stress-test your idea for desirability, viability, and feasibility</li> <li>Define key milestones charted on a traction roadmap&nbsp;</li> <li>Maximize your team's efforts for speed, learning, and focus</li> <li>Prioritize the right actions at the right time</li> <li>Learn how to conduct effective customer interviews</li> <li>Engage your customers throughout the development cycle</li> <li>Continually test your product with smaller, faster iterations</li> <li>Find a repeatable and scalable business model</li> </ul>

Running Lean: Iterate from Plan A to a Plan That Works

Business & Money

Maurya, Ash

Business Development & Entrepreneurship

O'Reilly Media

Is your “big idea” worth pursuing? What if you could test your business model earlier in the process—before you’ve expended valuable time and resources? You’ve talked to customers. You’ve identified problems that need solving, and maybe even built a minimum viable product. But now there’s a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat? Scaling Lean offers an invaluable blueprint for modeling startup success. You’ll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong. You’ll also learn how to: · ballpark the viability of a business model using a simple five-minute back-of-the-envelope estimation. · stop using current revenue as a measure of progress (it forces you to fly blind and, often, to overpromise to your shareholders) and instead embrace the metric of traction—which helps you identify the leading indicators for future business model growth. · set progressive goals that set you up for exponential long-term success by implementing a staged 10X rollout strategy, like one employed by Facebook and Tesla. · stop burying your breakthrough insights in failed experiments, but rather illuminate them using two-week LEAN sprints to quickly source, rank, and test ideas. Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tactical handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.

Scaling Lean: Mastering the Key Metrics for Startup Growth

Portfolio

We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project. 
<ul>
<li>Find a problem worth solving, then define a solution </li>
<li>Engage your customers throughout the development cycle </li>
<li>Continually test your product with smaller, faster iterations </li>
<li>Build a feature, measure customer response, and verify/refute the idea </li>
<li>Know when to "pivot" by changing your plan's course </li>
<li>Maximize your efforts for speed, learning, and focus </li>
<li>Learn the ideal time to raise your "big round" of funding </li>
</ul>
"If you are starting a company, or want to adopt the Lean Startup approach, Running Lean is a must read."- Brad Feld, Managing Director, Foundary Group

Computers & Technology

A hands-on guide to the metrics that matter most to young tech startups.In the early stages of a tech startup's life, it's hard to decipher the meaningful metrics from the distractions. How do you know if your product is working? Is it the number of new signups? Average amount of time spent on the site? Revenue, even if you don't have a revenue model yet?In Scaling Lean, serial entrepreneur and author of the startup cult classic Running Lean Ash Maurya offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy. Maurya pairs real-world examples of startups like Airbnb and Dropbox with techniques and language from the manufacturing world to create a new model for measuring and describing an early stage startup's success. Scaling Lean is an indispensable handbook for startup founders graduating from the incubator stage to build their business in the real world.

BRILLIANCE AUDIO ^

La méthode Running Lean: Comment transformer votre idée en succès (French Edition)

Management & Leadership

Editions Diateino

Scaling Lean: Wie Start-ups wachsen

Vahlen Franz GmbH

Running Lean: Cómo iterar de un plan A a un plan que funcione (Spanish Edition)

UNIR EDITORIAL

See the best price to sell, buy, or rent books by Maurya, Ash. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Maurya, Ash