An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women &amp; Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.

Just Ask a Woman: Cracking the Code of What Women Want and How They Buy

Business & Money

Mary Lou Quinlan

Management & Leadership

wiley

Discover the remarkable Whole Truths that can help you trump your competitors in today's hard-fought female market. Once you know What She's Not Telling You, you will never listen the same way again. 
 Have you ever rejoiced as women raved about your product in research only to discover months and millions of lost dollars later that they've all changed their minds? Ever wonder why even successful fashion retailers misfire with women over 40? Or if moms are really as ''squeaky green'' as they claim to be? If women say they're tired of seeing supermodels in ads, do they mean it? (Would you even know it if they didn't?) 
 Get ready to hear the whole truth about the Half Truths that can undermine your best-laid plans with women. For the past decade as partners in the powerhouse consultancy Just Ask a Woman, Mary Lou Quinlan, Jen Drexler, and Tracy Chapman have been changing the way marketers listen to women. Inside this book they share their best Power Listening strategies, honed during their groundbreaking work on behalf of global leaders in dozens of industries. They will save you from wasted research and marketing mistakes before it's millions of dollars too late. 
 In this provocative, tell-all book, you will learn how to detect women's hidden Half Truths and to dig deeper to the Whole Truths that drive brand leadership, relevance, and growth. Inside you'll find 
<ul>
<li>The five key motivators that drive women s Half Truths and how to overcome them</li> <li>Compelling cases of Whole Truth marketers (and those shortchanged by Half Truths)</li> <li>Techniques to break Half Listening habits that sabotage Whole Truth insights</li>
</ul>
 Praise for What She's Not Telling You: ''I believe this highly readable book, founded on years of personal research and brought to life through vivid case histories, will be a goldmine for marketers.'' --John E. Pepper, former CEO and chairman, Procter &amp; Gamble Company 
 ''As the father of four daughters, I tried to understand women. As the founding editor of People, I had to understand our predominantly female readers. If only I had had Mary Lou Quinlan's book back then! It is, so to speak, the Mother Lode of insight and counsel. And that's the whole truth.'' --Richard B. Stolley, senior editorial adviser, Time Inc. 
 ''Focus group, schmocusgroup! This book helps you listen between the words to get to a woman's real bottom line.'' --Donna Hanover, broadcast journalist and former First Lady of the City of New York 
 ''Much research is wasted because it fails to understand the psychology that influences women's responses. A must-read for any results oriented marketer.'' --Roy Bostock, chairman, yahoo! Inc. 
 Gold medal winner in the advertising category of the 2010 Axiom Business Book Awards!

What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It

Jen Drexler

Tracy Chapman

Marketing & Sales

Just Ask a Woman

When Mary Lou Quinlan’s beloved mother, Mary Finlayson, dies, her family is bereft — until Mary Lou searches for her mother’s “God Box,” her private cache of notes to God on behalf of family, friends and strangers. To Mary Lou’s amazement, she finds not one but ten boxes stuffed with hundreds of tiny petitions that span the last twenty years of her mother’s life.Note by note, Mary Lou unearths a treasure of her mother’s wishes and worries and insight. Mary asked God for everything from the right flooring for her daughter’s home to a cure for her own blood cancer. Her requests, penned on scraps of paper, were presented without expectation — the ultimate expression of letting go.Follow Mary Lou’s emotional journey as she uncovers her mother’s innermost thoughts — nostalgic, surprising and even shocking. As she recalls life with the woman who was her best friend, Mary Lou discovers her own more empathetic, engaged self — the woman her mother had believed in all along.Poignantly written and beautifully designed, The God Box is a gift for every mother, every daughter, every person who, regardless of beliefs, trusts in the permanence of love and the power of family.

God Box, The

Religion & Spirituality

Christian Books & Bibles

BRILLIANCE AUDIO ^

The God Box: Sharing My Mother's Gift of Faith, Love and Letting Go

Deactivated - Worthy Publishing

New York Bestseller.A beautiful story. From beginning to end, it reads like an intimate,familiar prayer. It's about a woman after losing her mom,she found her mom God Box,in which she had stowed dozens of tiny handwritten messages to God on their behalf.

The God Box

Self-Help

Motivational

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Books by Mary Lou Quinlan