New Media Cultures provides a comprehensive analysis of the value of cultural studies in the face of new media, and the changes necessary for cultural studies to tackle the issues that new media presents. Drawing from the active audience thesis developed in cultural studies of the media, New Media Cultures focuses on the increased interactivity in contemporary culture and shows how this has become integrated into the production and consumption of cultural forms. Critical areas investigated include: - Game culture - The internet - The digital transformation of film and television - Intellectual property - Forms of interactivity - The significance of the user and cultural production in new media P. David Marshall is Chair of the Department of Communication Studies at Northeastern University in Boston. New Media Cultures provides a comprehensive analysis of the value of cultural studies in the face of new media, and the changes necessary for cultural studies to tackle the issues that new media presents. Drawing from the active audience thesis developed in cultural studies of the media, New Media Cultures focuses on the increased interactivity in contemporary culture and shows how this has become integrated into the production and consumption of cultural forms. Critical areas investigated include: - Game culture - The internet - The digital transformation of film and television - Intellectual property - Forms of interactivity - The significance of the user and cultural production in new media "Provides a unique approach for thinking about and engaging with the shifting media landscape and will be of great value for both students and scholars engaged in media and cultural studies."—Educational Book Review "Provides a unique approach for thinking about and engaging with the shifting media landscape and will be of great value for both students and scholars engaged in media and cultural studies."—Educational Book Review

New Media Cultures (Cultural Studies in Practice)

Computers & Technology

Marshall, P. David

Games & Strategy Guides

Bloomsbury Academic

Fame Games: The Production of Celebrity in Australia

Fame Games uncovers the manufacturing process that is behind the array of personalities we see in Australian media. It investigates the changed public sphere and the altered mediascape that publicity and public relations have generated around the circulation of celebrities connected to the various cultural commodities produced by the entertainment industries. Key figures from the emergent Australian celebrity industry--from managers and agents to publicists, promoters and mass market magazine editors--were interviewed to provide a nuanced reading of how personalities are developed and are essential elements of how news and entertainment is conveyed to us.

Turner, Graeme

Bonner, Frances

Humor & Entertainment

Cambridge University Press

" Simultaneously celebrated and denigrated, celebrities represent not only the embodiment of success, but also the ultimate construction of false value. Celebrity and Power questions the impulse to become embroiled with the construction and collapse of the famous, exploring the concept of the new public intimacy: a product of social media in which celebrities from Lady Gaga to Barack Obama are expected to continuously campaign for audiences in new ways. In a new Introduction for this edition, P. David Marshall investigates the viewing public's desire to associate with celebrity and addresses the explosion of instant access to celebrity culture, bringing famous people and their admirers closer than ever before. "--

Celebrity and Power: Fame in Contemporary Culture

Politics & Social Sciences

Social Sciences

Univ of Minnesota Pr

The celebrity is an ambiguous figure in contemporary culture. Simultaneously celebrated and denigrated, stars represent not only the embodiment of success, but also the ultimate construction of false value. They are a peculiar form of public subjectivity that negotiates the tension between a democratic culture of access and a consumer capitalist culture of excess. Celebrity and Power examines this dynamic, questioning the cultural forces behind our need to become endlessly embroiled with the construction and collapse of celebrities.Through detailed analysis of figures from Tom Cruise to Oprah Winfrey to the commercial pop music sensation New Kids on the Block, author and cultural critic P. David Marshall investigates the general public’s desire to associate with celebrity. He examines various kinds of stars, questioning the needs each type fulfills in our lives and relating these needs to particular entertainment media. Marshall asks why enigmatic, distant stars populate the silver screen while television constructs approachable “everyman” figures and popular music features audience-identified celebrity personalities. He looks at the significance of stars who amass cultlike followings as well as those who appear to prompt outright rejection.Celebrity and Power identifies the forces that have enveloped the development of democratic culture and their partial resolution through a redefined public sphere populated by celebrities. Marshall argues that the new concern with the masses that characterizes modern capitalism promotes figures who can be seen as part of the crowd but who are articulated as individuals. As such, they provide a model of self-differentiation that furthers an economy in which product consumption is thought to bestow individualism and personality.Bridging the fields of media studies, film studies, communications, and popular culture, Marshall’s volume is a unique resource for students and researchers in all of these disciplines as well as for the general reader.P. David Marshall is director of the Media and Cultural Studies Centre in the Department of English, University of Queensland in Australia.

Celebrity And Power: Fame and Contemporary Culture

History

Univ. of Minnesota Press

Simultaneously celebrated and denigrated, celebrities represent not only the embodiment of success, but also the ultimate construction of false value. Celebrity and Power questions the impulse to become embroiled with the construction and collapse of the famous, exploring the concept of the new public intimacy: a product of social media in which celebrities from Lady Gaga to Barack Obama are expected to continuously campaign for audiences in new ways. In a new Introduction for this edition, P. David Marshall investigates the viewing public’s desire to associate with celebrity and addresses the explosion of instant access to celebrity culture, bringing famous people and their admirers closer than ever before.

Arts & Photography

Companion to Celebrity presents a multi-disciplinary collection of original essays that explore myriad issues relating to the origins, evolution, and current trends in the field of celebrity studies.Offers a detailed, systematic, and clear presentation of all aspects of celebrity studies, with a structure that carefully build its enquiryDraws on the latest scholarly developments in celebrity analysesPresents new and provocative ways of exploring celebrity’s meanings and texturesConsiders the revolutionary ways in which new social media have impacted on the production and consumption of celebrity 

A Companion to Celebrity

Redmond, Sean

Wiley/Blackwell

Persona Studies: An Introduction

The definitive and first major text on personas in contemporary culture Modern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people worldwide are increasingly engaged in the production, presentation, and modification of their public selves—curating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, Persona Studies: An Introduction is the first major work to examine the construction, delivery, and curation of public identities in contemporary online culture. This timely book helps readers navigate the changing cultural landscape while laying the groundwork for further research and application of persona studies. Three case studies are included—examining personas of the artist, gamer, and professional—to illustrate how personas continue to transform identity and reshape contemporary culture. From the historical precursors of the current iteration of persona to emerging configurations of public self, this unique work offers readers a broad introduction to the evolving theories and concepts of how persona defines the contemporary condition and its relation to technology and collective identity. To summarize, the book: <ul>
<li>Analyzes how identities linked to data are cultivated, curated and mined for various purposes</li> <li>Discusses the mediated blending of media and different types of interpersonal communication</li> <li>Explores tools for the investigation and analysis of persona, including Prosopographic field studies and information visualization</li> <li>Translates new research, concept, theories, methods, and approaches into clear case studies and applications</li> <li>Examines the personalization of public, private, and intimate information in the building of new personas</li> </ul>
Persona Studies: An Introduction is an innovative resource for students, academics, researchers, and professionals in fields covering digital and social media, technology and culture, mass media and communications, social and media psychology and sociology, and professional studies.

Barbour, Kim

Moore, Christopher

The definitive and first major text on personas in contemporary culture Modern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people worldwide are increasingly engaged in the production, presentation, and modification of their public selves--curating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, Persona Studies: An Introduction is the first major work to examine the construction, delivery, and curation of public identities in contemporary online culture.&nbsp; This timely book helps readers navigate the changing cultural landscape while laying the groundwork for further research and application of persona studies. Three case studies are included--examining personas of the artist, gamer, and professional­--to illustrate how personas continue to transform identity and reshape contemporary culture. From the historical precursors of the current iteration of persona to emerging configurations of public self, this unique work offers readers a broad introduction to the evolving theories and concepts of how persona defines the contemporary condition and its relation to technology and collective identity. To summarize, the book: <ul> <li>Analyzes how identities linked to data are cultivated, curated and mined for various purposes</li> <li>Discusses the mediated blending of media and different types of interpersonal communication</li> <li>Explores tools for the investigation and analysis of persona, including Prosopographic field studies and information visualization</li> <li>Translates new research, concept, theories, methods, and approaches into clear case studies and applications</li> <li>Examines the personalization of public, private, and intimate information in the building of new personas</li> </ul> Persona Studies: An Introduction is an innovative resource for students, academics, researchers, and professionals in fields covering digital and social media, technology and culture, mass media and communications, social and media psychology and sociology, and professional studies.

Advertising and Promotional Culture: Case Histories

This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today. Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.

Red Globe Press

See the best price to sell, buy, or rent books by Marshall, P. David. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Marshall, P. David

See the best price to sell, buy, or rent books by Marshall, P. David. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

New Media Cultures (Cultural Studies in Practice)

Fame Games: The Production of Celebrity in Australia

Fame Games: The Production of Celebrity in Australia

Celebrity and Power: Fame in Contemporary Culture

Celebrity And Power: Fame and Contemporary Culture

Celebrity and Power: Fame in Contemporary Culture

A Companion to Celebrity

Persona Studies: An Introduction

Persona Studies: An Introduction

Advertising and Promotional Culture: Case Histories