How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.

What Images Really Tell Us: Visual Rhetoric in Art, Graphic Design, and Advertising

Arts & Photography

Mariani, Massimo

History & Criticism

Hoaki

This richly illustrated book takes readers on a tour through the history of art to learn how artists have used light (and its lack of it as shadow) to make a statement about their subject matter or create a specific mood, with examples by masters such as Giotto, Botticelli, Caravaggio, Vermeer, Courbet, Turner, Klimt, and many more, as well as theoretical approaches starting with Plato and Aristotle, moving on to Descartes, Newton, Goethe and Chevreul.&nbsp; Brimming with illustrations, this stunningly original book presents the role of light in art throughout history.&nbsp;Throughout history, artists have played with light, approaching it as both a subject and tool to create the desired atmosphere, convey ideas, and inspire emotions in the viewer. In medieval frescoes, rays of light stood for the presence of the divine, while 17th-century Dutch painters used light to indicate depth and construct an impactful setting. The Impressionists wanted to depict light itself and the way it plays upon the surfaces of objects in the form of color. Photography and film have used light, both natural and artificial, to make things visible in the first place. This volume delves into these and many more topics and constitutes a perfect reference book for artists, students, scholars, and art lovers.

Light in Art: Perception and the Use of Light in the History of Art

See the best price to sell, buy, or rent books by Mariani, Massimo. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Mariani, Massimo

See the best price to sell, buy, or rent books by Mariani, Massimo. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

What Images Really Tell Us: Visual Rhetoric in Art, Graphic Design, and Advertising

Light in Art: Perception and the Use of Light in the History of Art