The All New American Logo mirrors the new freedom felt by today's graphic designers. The pendulum of taste is swinging, and graphic designers are exploring the new limits being set by corporate standards. This book displays the many styles being developed and shows the visual inventiveness and playfulness of today's graphic design. Over 700 logos collected from the four corners of the United States represent the new approach to visual solutions by today's top graphic designers. This collection is organized by visual similarities and includes logos based on pictorial symbols, initial marks, type solutions, rebus symbols and the re-invention of styles from earlier art and graphic design periods. Comments about the mark accompany it, where possible, making this an exploration of the way designers think about trademarks and logos.

All New American Logo

Arts & Photography

Madison Square Press

Graphic Design

Madison Square Pr

Today more than ever, books, magazines, television, movies, and the internet deliver a high percentage of information in visual rather than verbal form. Hot Graphics USA No. 2 illustrates how powerful graphic design can communicate a strong message without relying on words. Culled from the work of dozens of cutting-edge design firms across the United States, each section of this book demonstrates the visionary spirit, bold excitement, and that special warm sensuality that is quintessentially American. Contributing graphic design firms include: Alexander Isley, Cahan & Associates, Frankfurt Balkind Partners, kor group, Larson Design + Interactive, Supon Design, and many more.

Hot Graphics USA

History & Criticism

Harper

Best of Illustration from the graphic Artist Guild

Graphic Artists Guild's Directory of Illustration

Reference

Catalogs & Directories

Illustrators 31: Thirty First Annual of American Illustration

Watson-Guptill Pubns

Corporate & Communications Design Annual 2

Architecture

Explores the use of signs and other environmental graphics in cities, towns and neighborhoods, transit systems, parks and festivals, and other public spaces. Presents loads of attractive color photographs and provides valuable information about the technical and logistical process of designing and building urban sign programs. Distributed to the trade in the US and Canada by VNR. Annotation copyright Book News, Inc. Portland, Or.

Hot California Graphics 2

International Logos & Trademarks 4

HarperCollins Design International

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