Books by M. Dale Beckman

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Foundations of Marketing image

Foundations of Marketing

Author(s): Louis E. Boone
ISBN-13: 9780039227845
Edition: 5Rev Ed
Publisher: Dryden
Released: Jan 01, 1992
Format: Hardcover, 747 pages
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Foundations of Marketing image

Foundations of Marketing

Author(s): M. Dale Beckman
ISBN-13: 9780039231071
Edition: 2nd Printing
Released: Jan 01, 1997
Format: Hardcover, 489 pages
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