Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. 
These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: <ul>
<li>Establishing a Web Presence</li> <li>Search Engine Optimization</li> <li>Web Analytics</li> <li>E-Mail Marketing</li> <li>Blogging and Podcasting</li> <li>Social Media Marketing</li> <li>Online Advertising &amp; Pay-Per-Click</li> <li>Mobile Web Marketing</li> </ul>
Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to <ul>
<li>Maximizing Internet potential for your business and ranking high in searches</li> <li>Tracking how your ads, pages, and products perform</li> <li>Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read</li> <li>Creating a blog or podcast that helps you connect with clients</li> <li>Using social media outlets including StumbleUpon, Facebook, and Twitter</li> <li>Leveraging mobile technology</li> <li>Generating traffic to your site and writing ads that get clicks</li> </ul>
Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Web Marketing All-in-One Desk Reference For Dummies

Computers & Technology

Lurie, Ian

Dickinson, Marty

Marsten, Elizabeth

Becker, Michael

ARNOLD

Internet & Social Media

For Dummies

The Roof Construction Guide for General Contractors, is a complete guide to roofing contract administration written for construction professionals. This reference guide is designed to help the reader make good decisions in the planning, construction and post-construction phases of any commercial roofing or reroofing project.  The guide includes chapters detailing common roof decks, membranes, insulation and all other components of the roof system. Every chapter includes component descriptions and illustrations, the advantages and pitfalls of each component type, and sources for additional information.  The Roof Construction Guide for General Contractors shows you how to use knowledge of component types to make good decisions in all phases of contract administration. Careful checklists explain the unique issues associated with specific products during selection, system specification and installation, including phasing on large projects. These checklists allow you to eliminate potential problems before they arise.  The guide explains and demonstrates effective project record keeping and compliance management. It provides examples of crucial documents used to maintain a project record so that you can effectively administer your contracts.  The Roof Construction Guide for General Contractors is your roofing contract administration resource. No other volume contains this complete package of roofing knowledge and practical application. Published by the Roof Consultants Institute.

The Roof Construction Guide for General Contractors

Murphy, Colin R.

Reference

Exterior Research & Design

Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. <ul>
<li>Provides invaluable advice for establishing a web presence and getting your message out with online advertising</li> <li>Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers</li> <li>Explains how web analytics can offer you a better understanding of your web marketing efforts</li> <li>Details ways to establish an online voice with blogging and podcasting</li> <li>Walks you through the potential of social media marketing with Facebook, Twitter, and Google+</li> <li>Looks at various options for getting your message onto mobile platforms</li> </ul>
Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

Web Marketing All-In-One for Dummies

Business & Money

Arnold, John

Industries

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Books by Lurie, Ian