<p>This text seeks to demystify complex marketing issues; profiling marketing strategies for films of widely varying budgets, genres and intended audiences through the words of those responsible for developing and implementing these strategies - marketers, distributors and occasionally filmmakers. This tour of the many varied ways to market films should be of value to independent filmmakers and anyone hoping to work in film distribution and marketing. It also features chapters on merchandising and promotions and creating trailers. Among the films profiled are Four Weddings and a Funeral, Pulp Fiction, The Brothers McMullen, Goldeneye, Hoop Dreams, Welcome to the Dollhouse, Howard's End, Crumb, Carnosaur, Malice and Brother's Keeper.</p>

Movie Marketing: Opening the Picture and Giving It Legs

Computers & Technology

Lukk, Tiiu

Networking & Cloud Computing

Silman-James Press

See the best price to sell, buy, or rent books by Lukk, Tiiu. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lukk, Tiiu

See the best price to sell, buy, or rent books by Lukk, Tiiu. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Movie Marketing: Opening the Picture and Giving It Legs