Machiavelli, Marketing and Management

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today’s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as: * modern management* governance and ethics* post-modernism* marketing * political communication and spin doctoring* rhetoric and dichotomy of Machiavelli.It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.

Business & Money

Harris, Phil

Lock, Andrew

Rees, Patricia

Management & Leadership

Routledge

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought.

A thrilling memoir of the spectacular high-altitude mountaineering achievements of Andrew Lock: the only Australian to have summited all fourteen 8000-metre peaks in the world, including Mount Everestandmdash;twice. Here Andrew Lock gives us a gripping account of his death-defying ascents and explains his passion for climbing in small teams, or solo, without Sherpas or bottled oxygen. Andrew's story is one of extraordinary passion, self-motivation, perseverance and resilience, as he leads us through his sixteen-year odyssey to achieve the Grand Slam of Himalayan mountaineering. We are taken through the victories, the near-misses and the great tragedies. The intense human drama of the expeditions infuses the bookandmdash;sometimes funny, sometimes fierce and always fascinating stories about survival, climbing rivalries and mountaineering politics. The remote and stunning landscapes and cultures that Andrew encounters on his journeys add rich texture to his tale, culminating in his 2014 trip to Everest, where he was witness to the deadliest avalanche in the peak's history. Ultimately, we learn 'why does he do it?' Why does anyone take on such a challenge, knowing how easily they might be killed? Andrew's story is both candid and inspiring. 'Andrew Lock has written a superb and very honest account of climbing all the 8000-metre summits and the connection he made with the Himalayan mountains, the Himalayan people and the Himalayan climbers he met along the way. In this book you will discover how, time and time again, a man can draw on his inner strength and also that he does not suffer fools gladly.' andmdash;Doug Scott, mountaineer and author.

Summit 8000

Melbourne University Press

'BRILLIANT! Honest, gritty and remarkable.'--Sir Chris Bonington, mountaineer and author. A thrilling memoir of the spectacular high-altitude mountaineering achievements of Andrew Lock- the only Australian to have summited all fourteen 8000-metre peaks in the world, including Mount Everest--twice. We learn 'why does he do it?' Why does anyone take on such a challenge, knowing how easily they might be killed? Andrew Lock gives us a gripping account of his death-defying ascents and explains his passion for climbing in small teams, or solo, without Sherpas or bottled oxgyen. His story is one of extraordinary passion, self-motivation, perseverance and resilience, as he leads us through his sixteen-year odyssey to achieve the Grand Slam of Himalayan mountaineering. We are taken through the victories, the near-misses and the tragedies. The intense human drama of the expeditions infuses Summit 8000--funny, fierce and always fascinating stories about survival, climbing rivalries and mountaineering politics. The remote and stunning landscapes and cultures that Andrew encounters on his journeys add rich texture to his tale, culminating in his 2014 trip to Everest, where he was witness to the deadliest avalanche in the peak's history.

Summit 8000: Life and Death with Australia's Master of Thin Air

Sports & Outdoors

Biographies

Melbourne University Publishing

You can have the best product or service on the planet, but without effective marketing, your business will go nowhere fast!Packed with smart advice for the small business, Magical Marketing focuses on nineteen unusual ways to promote your products or services. You will benefit from a step-by-step, practical approach to marketing, in an easy to read format.Author Andrew Lock examines the marketing techniques of numerous well-known large companies and adapts them for the small business or sole proprietor. Working examples are provided for a variety of businesses, with an abundance of tips and techniques that can be implemented at little or no cost.Learn how to:Retain customers for a lifetimeUse the Internet and E-mail to promote your productsOutsell your competitors by a huge marginStay ahead of trends rather than reacting to themKeep your products fresh and innovativeMagical Marketing not only shows you what to do, it teaches you how to do it. Unlock the potential of your business and see immediate results.

Magical Marketing: 19 Marketing Secrets to Turbo-charge Your Business within the Next 7 Days.

Marketing & Sales

iUniverse, Inc.

Walt Disney's Way: How to Build a Better Business Using the Magical Marketing Strategies of Walt Disney

AddictiveProductions.com LLC

This groundbreaking text makes the case for moving culture to the center of psychological theorizing. The authors start by outlining a coherent conceptual framework for cultural psychology, focusing on making sense of human action in terms of relationships with environments and stressing the importance of cultural artifacts within person-world relationships. The second half of the text provides examples of the type of investigations that are likely to be inspired by such a conception of psychology, giving readers a more pragmatic sense of what is involved.

Culture in Psychology

Health, Fitness & Dieting

Crook, Charles

Psychology & Counseling

Wiley/Blackwell

Summary ASP.NET Core in Action is for C# developers without any web development experience who want to get started and productive fast using ASP.NET Core 2.0 to build web applications. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology The dev world has permanently embraced open platforms with flexible tooling, and ASP.NET Core has changed with it. This free, open source web framework delivers choice without compromise. You can enjoy the benefits of a mature, well-supported stack and the freedom to develop and deploy from and onto any cloud or on-prem platform. About the Book ASP.NET Core in Action opens up the world of cross-platform web development with .NET. You'll start with a crash course in .NET Core, immediately cutting the cord between ASP.NET and Windows. Then, you'll begin to build amazing web applications step by step, systematically adding essential features like logins, configuration, dependency injection, and custom components. Along the way, you'll mix in important process steps like testing, multiplatform deployment, and security. What's Inside <ul>
<li>Covers ASP.NET Core 2.0</li> <li>Dynamic page generation with the Razor templating engine</li> <li>Developing ASP.NET Core apps for non-Windows servers</li> <li>Clear, annotated examples in C#</li> </ul>
 About the Reader Readers need intermediate experience with C# or a similar language. About the Author Andrew Lock has been developing professionally with ASP.NET for the last seven years. His focus is currently on the ASP.NET Core framework. Table of Contents PART 1 - GETTING STARTED WITH MVC <ol>
<li>Getting started with ASP.NET Core</li> <li>Your first application</li> <li>Handling requests with the middleware pipeline</li> <li>Creating web pages with MVC controllers</li> <li>Mapping URLs to methods using conventional routing</li> <li>The binding model: retrieving and validating user input</li> <li>Rendering HTML using Razor views</li> <li>Building forms with Tag Helpers</li> <li>Creating a Web API for mobile and client applications using MVCP</li> </ol>
 PART 2 - BUILDING COMPLETE APPLICATIONS <ol>
<li>Service configuration with dependency injection</li> <li>Configuring an ASP.NET Core application</li> <li>Saving data with Entity Framework Core</li> <li>The MVC filter pipeline</li> <li>Authentication: adding users to your application with Identity</li> <li>Authorization: securing your application</li> <li>Publishing and deploying your application</li> </ol>
 PART 3 - EXTENDING YOUR APPLICATIONS <ol>
<li>Monitoring and troubleshooting errors with logging</li> <li>Improving your application's security</li> <li>Building custom components</li> <li>Testing your application</li> </ol>

ASP.NET Core in Action

Computers & Technology

Web Development & Design

Manning

Product Description 
ASP.NET Core in Action, Second Edition is a comprehensive guide to creating web applications with ASP.NET Core 5.0. Go from basic HTTP concepts to advanced framework customization.\nSummary 
 Fully updated to ASP.NET 5.0, 
ASP.NET Core in Action, Second Edition is a hands-on primer to building cross-platform web applications with your C# and .NET skills. Even if you've never worked with ASP.NET you'll start creating productive cross-platform web apps fast. And don’t worry about late-breaking changes to ASP.NET Core.\nPurchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.\nAbout the technology 
 Build full-stack web applications that run anywhere. Developers love ASP.NET Core for its libraries and pre-built components that maximize productivity. Version 5.0 offers new features for server-side apps, as well as background services for cross-platform development.\nAbout the book\nASP.NET Core in Action, Second Edition is a comprehensive guide to creating web applications with ASP.NET Core 5.0. Go from basic HTTP concepts to advanced framework customization. Illustrations and annotated code make learning visual and easy. Master logins, dependency injection, security, and more. This updated edition covers the latest features, including Razor Pages and the new hosting paradigm.\nWhat's inside 
 Developing apps for Windows and non-Windows servers 
 Configuring applications 
 Building custom components 
 Logging, testing, and security\nAbout the reader 
 For intermediate C# developers.\nAbout the author\nAndrew Lock is a Microsoft MVP who has worked with ASP.NET Core since before its first release.\nTable of Contents 
 PART 1 - GETTING STARTED WITH ASP.NET CORE 
 1 Getting started with ASP.NET Core 
 2 Your first application 
 3 Handling requests with the middleware pipeline 
 4 Creating a website with Razor Pages 
 5 Mapping URLs to Razor Pages using routing 
 6 The binding model: Retrieving and validating user input 
 7 Rendering HTML using Razor views 
 8 Building forms with Tag Helpers 
 9 Creating a Web API for mobile and client applications using MVC 
 PART 2 - BUILDING COMPLETE APPLICATIONS 
 10 Service configuration with dependency injection 
 11 Configuring an ASP.NET Core application 
 12 Saving data with Entity Framework Core 
 13 The MVC and Razor Pages filter pipeline 
 14 Authentication: Adding users to your application with Identity 
 15 Authorization: Securing your application 
 16 Publishing and deploying your application 
 PART 3 - EXTENDING YOUR APPLICATIONS 
 17 Monitoring and troubleshooting errors with logging 
 18 Improving your application’s security 
 19 Building custom components 
 20 Building custom MVC and Razor Pages components 
 21 Calling remote APIs with IHttpClientFactory 
 22 Building background tasks and services 
 23 Testing your application 
 Review \n"One of the greatest and most complete books about ASP.NET Core!" \n--Delcoigne Vincent, Wavenet\n"Fantastic book. The topics are explained clearly and thoroughly." \n--Luis Moux, EMO \n"A comprehensive reference for ASP.NET Core." \n--Jean-François Morin, Laval University \n"The most comprehensive ASP.NET Core book on the market. It covers just about everything you need to learn to quickly become productive in the often confusing and fast-changing world of .NET Core." \n--Filip Wojcieszyn, Sonova AG\nAbout the Author 
Andrew Lock has been developing professionally with ASP.NET for the last seven years. His focus is currently on the ASP.NET Core framework.

ASP.NET Core in Action, Second Edition

Named one of the Five Adventure Books You Need to Read This Summer” by Backpacker Magazine For readers of Into Thin Air, riveting high-altitude drama and the passion and drive that inspire outsized mountaineering achievements. Master of Thin Air opens with a fall that the author very nearly could not stop down an almost vertical rock ramp leading to a three-thousand-foot drop. The qualities that saved him then on K2in addition to his mountaineering know-how and sheer good luckdrove his sixteen-year journey to summit all of the world's eight-thousanders, the fourteen peaks that exceed 8,000 meters (26,000-plus feet) and take climbers into the death zone. Incredibly, he accomplished that feat without the aid of bottled oxygen for every mountain but one. By preference, he climbed solo or in small teams, without Sherpas. During twenty-three expeditions, he spent a total of three years clinging to the sides of dangerous mountains. He lost more than twenty climbing friends and, in April 2014, witnessed Everest's deadliest avalanche. His book is a riveting, often thrilling account of what it takes to challenge the Earth's highest peaks and survive. It tells of death-defying ascents and even riskier descents, the gut-dropping consequences of the smallest mistakes or even just bad luck, the camaraderie and human drama of expeditions, the exhilaration of altitude. It is also the inspiring story of what motivates a person to achieve an extraordinary dream, a story of passion, resourcefulness, self-motivation, and hopeeven in the most dire moments. Skyhorse Publishing, as well as our Sports Publishing imprint, is proud to publish a broad range of books for readers interested in sportsbooks about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team. In addition to books on popular team sports, we also publish books for a wide variety of athletes and sports enthusiasts, including books on running, cycling, horseback riding, swimming, tennis, martial arts, golf, camping, hiking, aviation, boating, and so much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.

Master of Thin Air: Life and Death on the World's Highest Peaks

Hiking & Camping

Arcade

See the best price to sell, buy, or rent books by Lock, Andrew. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lock, Andrew

See the best price to sell, buy, or rent books by Lock, Andrew. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Machiavelli, Marketing and Management

Machiavelli, Marketing and Management

Summit 8000

Summit 8000: Life and Death with Australia's Master of Thin Air

Magical Marketing: 19 Marketing Secrets to Turbo-charge Your Business within the Next 7 Days.

Walt Disney's Way: How to Build a Better Business Using the Magical Marketing Strategies of Walt Disney

Culture in Psychology

ASP.NET Core in Action

ASP.NET Core in Action, Second Edition

Master of Thin Air: Life and Death on the World's Highest Peaks