Here is the entertaining history about the most successful 'cult-scooter' Vespa in its 50th anniversary. Not many products reach the goal of a fifty-year-life-span. The 50 years of Vespa are even more striking if one considers the condition and the period in which it came to existence. Many post-war inventions were forgotten when income rose and life standard improved. But Vespa instead, developed from a utility vehicle, into an international success, a 'cult-object', which has given rise to the creation of associations and collector's guilds world-wide. Text by Umberto Eco, Omar Calabrese, Lina Wertmuller, Franois Burkhardt, Maurizio Bertini, and many other celebrities. English/Italian

Cult Of Vespa

Arts & Photography

Tabucchi, Antonio

BARICCO, ALESSANDRO

Alberoni, Francesco

Picchi, Francesca

ECO,UMBERTO

Vassalli, Sebastiano

Calabrese, Omar

Bettini, Maurizio

Wertmüller, Lina

Fanfani, Tommaso

Burkhardt, Francois

Livolsi, Marino

Filippetti, Gilberto

Graphic Design

Gingko Pr Inc

Identità e progetto: L'attore sociale nella società contemporanea (Orientamenti del sapere contemporaneo) (Italian Edition)

Reference

Foreign Language Study & Reference

La Nuova Italia

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