<p>The point if this book is a simple one- that all of our marketing efforts, from product design through advertising, are successful only to the extent that they connect with a real, live human being- a consumer.</p>

The Consumer Insight Workbook

Lisa Fortini-Campbell

The Copy Workshop

See the best price to sell, buy, or rent books by Lisa Fortini-Campbell. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lisa Fortini-Campbell

See the best price to sell, buy, or rent books by Lisa Fortini-Campbell. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Consumer Insight Workbook