During a tough economy, when traditional publishers are tightening their belts and accepting fewer authors, printing less books and spending less on promoting books they've already printed, a writer's dream of becoming a published author doesn't have to end--or even be put on hold. Unpublished and published authors alike learn valuable tips to successfully and profitably self-publish and market books from the updated second edition of The Economical Guide to Self-Publishing: How to Produce and Market Your Book On a Budget written by 24-year veteran publisher Linda F. Radke, owner of Five Star Publications, a producer of award-winning traditionally-, partnership- and self-published books for all ages. Authors that follow Radke's expert advice will get their work to readers faster, while maintaining creative control--and making more money! "There used to be a taboo about self-published books, but not anymore," says Radke. "I have personally consulted many authors on the path to publishing, getting their books into major bookstores and distributed by major distribution houses, as well as garnering them distinguished industry awards. The secret is in creating a quality product and knowing the ropes, which I reveal in detail in The Economical Guide to Self-Publishing." While Radke's manual gives writers the nuts and bolts of publishing, such as copywriting, acquiring an ISBN, editing, typesetting, printing and distributing, etc., in an easy-to-digest manner, it doesn't end there. Readers also receive an invaluable arsenal of conventional--and sometimes unconventional--methods for marketing, promoting and obtaining free publicity. In addition to updating all information to remain current with the times and ever-changing publishing industry, the second edition of The Economical Guide to Self-Publishing includes brief articles from other traditionally and self-published authors, who share their candid experiences on the front lines of promoting books.

The Economical Guide To Self-publishing

Linda F. Radke

From the Foreword by Dan Poynter If you publish your own book, you will make more money, get to press sooner, and keep control of your work. You have all the ingredients to be a successful author - publisher - this book will be your recipe. Plan your product. Find a need and fill it. Target your audience before you can write your book. Who are your readers and what do they want? How can you help them by delivering the most value while taking the least amount of their time? You need something to lean on - this book will be your escort. Whether you self-publish or turn your manuscript over to a publisher, the author always has to do the book promotion. Most authors find out too late that publishers do not promote books. "If it is to be, it is up to me." You need guidance and encouragement - this book will be your coach. Plan your promotion before you write your book. Read this book and draft your marketing plan. You need a plan and this book will be your guide. Writing the book is the easy part; the tip of the iceberg. The real work begins when you switch hats to expend time and money on promoting the books. As you enter this new territory, this book will be your beacon. Book promotion takes time. Book reviews take three months to three years to appear because magazines and even daily newspapers have long lead times. The easiest mistake is to send out books for review, news releases on your books, or a direct-mail offer and then to sit back and wait for the results. The secret of savvy book promotion is to keep up the pressure: keep sending out the packets and keep making the phone calls. You need a constant reference and this book will be your mentor. Linda Radke has made your new venture easy by providing a simple road map to economical self-publishing. Start now by taking the first step. This book will be your secret weapon.

The Economical Guide to Self-Publishing: How to Produce and Market Your Book on a Budget

Business & Money

Skills

Five Star Publications (AZ)

Getting a book published is no easy task, but promoting it may be even harder. Promote Like a Pro: Small Budget, Big Show helps self-publishers (and other entrepreneurs with projects to promote) reach the audiences that want their books. Promotion and marketing are the keys, but many self-publishers don't have the finances to hire professionals to make the pitch, and that's where Promote Like a Pro steps in. "Promoting and marketing an unknown author is about as challenging as it gets," says publisher and book producer Linda F. Radke, and Promote Like a Pro sets out to help self-publishers to meet that challenge. "Self-publishers definitely need this kind of help because the competition is so intense." More than 50,000 books are published and more than 7,000 new presses come into existence each year. "With this kind of competition, you just can't expect your book to make it by word of mouth," she says. Radke, president of Five Star Publications, Inc., has spent 15 years advising authors on how to produce and market books. In Promote Like a Pro she shares what she's learned, providing a roadmap to successful marketing with clear, step-by-step advice. In addition, Radke has assembled experts-including Mary Westheimer, president of BookZone.com; Alf Nucifora, who syndicates his Shoestring Marketing column to 40 business papers nationwide; Jeff Todtfeld, an associate producer at Fox News Channel 24-hour cable network; and Charlene Costanzo, who has sold more than 250,000 copies of her own self-published book-to give readers an inside look at how to get publicity in print and broadcast media and how to create an effective marketing campaign. Promote Like a Pro lets self-publishers "join the club" and learn the secrets of successful promotion. Although aimed primarily at self-publishers, Promote Like a Pro contains valuable advice for anyone who's new to mounting publicity and marketing campaigns.

Promote Like a Pro: Small Budget, Big Show

Marketing & Sales

5 Star Publications

See the best price to sell, buy, or rent books by Linda F. Radke. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Linda F. Radke

See the best price to sell, buy, or rent books by Linda F. Radke. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Economical Guide To Self-publishing

The Economical Guide to Self-Publishing: How to Produce and Market Your Book on a Budget

Promote Like a Pro: Small Budget, Big Show