<p>One of two volumes that demonstrates the vital role a logo plays in establishing a strong and credible corporate identity. Featuring over a thousand examples of the latest and greatest the world has to offer, this book is divided into the following categories; business &amp; services which covers shopping centers, office products audio equipment and more: catering which covers restaurants, coffee bars, bars, pizzerias, and more; food &amp; beverage which also includes agricultural products; leisure &amp; entertainment which covers fitness centers, nightclubs and more; beauty; fashion; tourism which covers hotels, resorts, museums and zoos; medical &amp; healthcare which covers hospitals, clinics and medicines; finance; advertising &amp; graphic design; conferences &amp; exhibitions; and internet, which covers websites, electronic commerce and network companies.</p>

New Logo, Volume One

Arts & Photography

Liang, Chen Ci

History & Criticism

Page One Pub

<p>Second volume in a brilliant series that features some of the world's most exciting and powerful new logo designs. A must-have complement to the first edition, New Logo Two is devoted to a totally different series of categories that include: computers &amp; software; industry; management, which covers public relations, marketing, consulting and more; enterprise image; hi-technology; architecture &amp; real estate, which covers architectural institutes, construction, real estate development and more; transportation; correspondence; education which covers educational organizations, schools and training centers; sports which covers athletic teams, sports products and more; culture &amp; art, which covers art festivals, music and dance; media, which covers television, movies, magazines, record labels, and more; public services &amp; government; and charity and commonwealth.</p>

New Logo, Volume Two

To the world at large, Oriental style has increasingly becomes less remote, mysterious and inaccessible; instead, it represents a culturally significant approach to decoration that can easily be adapted to modern lifestyles.  It is a decorative style that not only projects a traditional Chinese aesthetic, but also invokes the profound historical and cultural background of one of the worlds oldest civilizations. Oriental style typically calls to mind complex patterns, colours, motifs and antiques rich in symbolism. What few realize however, is how traditional Chinese furniture can be suited perfectly to contemporary interiors. For example, the elegant of the Ming Dynasty (1368-1644), with its clean lines and simple forms, matches modern furniture design well. Meanwhile, the traditional use of bamboo can be appropriated to create a natural, yet thoroughly contemporary feel. Shanghai Décor is a unique decorative style resulting from the marriage of Chinese elements & Western design, and it inself plays an essential part in evoking the nostalgia of old Shanghai. This volume is an authentic, insightful, and visually breathtaking survey of architecture, furniture and decorative accessories in some of the most sophisticated urban properties in China.

Oriental Style

Hong, Zhang Shu

Dawn Teo

Architecture

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