A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies

MARKETING IMAGINATION NEW EXPANDED EDITION

Business & Money

LEVITT

Management & Leadership

Free Press

This action-oriented, highly motivational text empowers you to take charge of your career goals and make them happen. This full-color text is packed with successful career-development strategies and proven resources--including many found on the Internet. The numerous applications deliver hands-on experience in career planning, job search and career success techniques utilizing various resources including the Internet. This popular text presents a dynamic and direct perspective on how to confidently succeed in career planning and career advancement.

Your Career How To Make It Happen ;4/E

Job Hunting & Careers

Cengage Learning'

Treatment for Cerebral Palsy and Motor Delay

Medical Books

Medicine

WileyBlackwell

Paediatric Developmental Therapy

Health, Fitness & Dieting

Psychology & Counseling

Blackwell Science

Designed with the beginner in mind and useful to anyone interested in astronomy. Star Maps for Beginners is the classic guide to viewing and understanding the heavens. Its superb maps -- drawn in the shape of two crossed ellipses -- provide the reader with a unique perspective on the sky and have been widely acknowledged as the easiest system yet devised for locating any constellation at any time of the year.  Now revised for the 1990s, with updated planet charts and a new section on spotting meteor showers. Star Maps for Beginners includes:  12 complete maps -- one for each month -- showing the positions of the constellations viewed from every direction a synoptic table that shows how to choose the proper map for use at any time special tables that give approximate positions of the planets for the years 1992 through 1997 the most up-to-date overview of the solar system available today the latest facts about each of the planets -- orbit, size, atmosphere, internal structure, climate, and terrain a full chapter on the history and development of the constellations, and the ancient legends and mythological lore surrounding them a special section on meteors -- how they originate and when and where to spot them.  Initially published in 1942 and now celebrating its 50th anniversary, Star Maps for Beginners has sold more than 450,000 copies.

Star Maps for Beginners Newly Revised and Updated

Science & Math

Astronomy & Space Science

Fireside

MICROECONOMICS CH.1-11 >PRELIM

GOOLSBEE

SYVERSON

Economics

Worth Publishers

Comprobando que el estudio de la economia puede explicar como se relacionan fenomenos distintos, este bestseller internacional establece una nueva manera de ver al mundo. Los autores explican el lado escondido de todo, desde crimenes violentos y nombres de bebes, hasta el Ku Kux Klan y bienes raices, demostrando que el estudio de la economia es un estudio de los incentivos: el modo en que las personas obtienen lo que desean o necesitan, especialmente cuando otras personas desean o necesitan lo mismo. / Which is more dangerous, a gun or a swimming pool? Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. Through storytelling and wry insight, they show that economics is the study of incentiveshow people get what they want or need, especially when other people want or need the same thing.

FREAKONOMICS (Spanish Edition)

Dubner

ZETA BOLSILLO

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Books by LEVITT