Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings.The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.

The Cluetrain Manifesto (10th Anniversary Edition): 10th Anniversary Edition

Business & Money

Levine, Rick

Management & Leadership

Basic Books

The Cluetrain Manifesto burst onto the scene in March 1999, with ninety-five theses nailed up on the Web. Within days, www.cluetrain.com had ignited a vibrant global conversation challenging sacred corporate assumptions about the very nature of business in a digital world. The Wall Street Journal called it absolutely brilliant.” Soon, executives from Fortune 500 companies everywhere were lining up to sign-on to the Manifesto. This is the book that delivers on the buzz. The Cluetrain Manifesto is a wake-up call that says business as usual is gone forever. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarterand getting smarter faster than most companies. Today's markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny, and often shocking. Companies that aren't listening to these exchanges are missing a dire warning. Companies that aren't engaging in them are missing an unprecedented opportunity. The Cluetrain Manifesto is the culmination of this very real phenomenon. It shares powerful, firsthand experiences describing how Internet business differs radically from the corporate status quo. The fact is that employees are getting hyperlinked even as markets are. Companies need to listen carefully to both. Forget business as usual, The Cluetrain Manifesto marks the dawn of something bigger: Markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations These networked markets are conversations in which customers are intelligent human beings, not faceless demographic sectors Today, the organizational chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority Corporations must transform themselves into organizations that establish a genuine culture with a perspective, a personality, and a point of view Linking conversations inside the company to conversations in the marketplace will create enormous new value for companies that are clued-in.

The Cluetrain Manifesto

Weinberger, David

Locke, Christopher

Searls, Doc

The Cluetrain Manifesto: The End of Business as Usual

The Cluetrain Manifesto: The End Of Business As Usual

Marketing & Sales

Simon & Schuster Audio

A provocative look at the new world of e-commerce lists a host of ideas about customer-business interactions over the Internet, and explains how businesses must adjust to cope with the digital economy. Reprint. 75,000 first printing.

Sound Ideas

Your Personal Astrology Planner 2007: Aquarius

Religion & Spirituality

Jawer, Jeff

New Age & Spirituality

Sterling

Your Personal Astrology Planner 2007: Aries

Your Personal Astrology Planner 2007: Cancer

Your Personal Astrology Planner 2007: Capricorn

Your Personal Astrology Planner 2007: Gemini

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