<p>Despite the flattening effects of globalisation, international business demonstrates huge diversity and complexity. After COVID-19, we can now see much clearer that the global economy provides a complex, interconnected, dynamic and uncertain context in which to trade internationally. This book addresses the ‘new abnormal’ in which we now operate—one of systemic risk, where adaptive strategy and resilient operations have become mandatory. This book is about understanding global contexts and trends, including protectionism and ‘slowbalisation’. It covers threats and opportunities; the drivers and nature of globalisation; multilateral organisations; economic blocs; and the political, economic, social, technological and legal differences that regions and countries exhibit. The author tackles how businesses devise strategies that work internationally, in different parts of the globe; planning entry strategies for new markets; and deciding on evolution, alliances and growth.</p>

Global Business: Strategy in Context

Leslie P. Willcocks

Sb Publishing

Global Business: Management

Business & Money

International

The Handbook of Global Outsourcing and Offshoring 3rd edition

Ilan Oshri

Julia Kotlarsky

Springer Nature

See the best price to sell, buy, or rent books by Leslie P. Willcocks. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Leslie P. Willcocks