The Crisis Manager (Routledge Communication Series)

Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global, author Otto Lerbinger helps readers understand the approaches and ways of thinking required for successful crisis management in today’s world. As no organization or individual is immune from crisis, he guides managers to make good decisions under conditions of high uncertainty, and to consider the interests not only of stockholders but also of a wide variety of stakeholders. With a focus on the threat of crises to an organization’s most valuable asset – its reputation – The Crisis Manager covers: <ul>
<li>Preparation for crisis, including crisis communication planning</li> <li>Physical crises – natural, biological, and technological</li> <li>"Human climate" crises, stemming from targeted attacks on an organization’s policies, actions, or physical holdings </li> <li>Crises due to management failure, including mismanagement, skewed values, deception, and misconduct</li> </ul> New to this second edition are the use of social media in crisis management, and chapters on image restoration strategies and crises stemming from mismanagement, as well as a comprehensive updating of the entire work. Real-world case studies provide examples of what worked and what did not work, and the reasons why. Written for present and future crisis managers in all types of businesses and organizations, this resource will be required reading for students in public relations, business, and management, as it prepares them for their crucial roles as decision makers.

Business & Money

Lerbinger, Otto

Marketing & Sales

Routledge

Management & Leadership

As crises become more numerous, visible, and calamitous, organizations have no choice but to accept them as an inescapable reality that must be factored into their planning and decision making. This book is written for present and future crisis managers--men and women who will be drawn into that inevitable occurrence and whose performance will determine their organization's future as well as their own. It is also written for all managers because the lessons learned in crisis management add to their qualifications as policymakers and decision makers.   Organized into four parts, this book:  * provides a classification of seven crisis types that enables a manager faced with a crisis to place it within the most relevant category and apply the recommended strategies;  * supplements the recommended strategies on how to improve management performance so that future crises can be averted;  * examines the causes that lead up to crises, enabling a manager to take preventive action; * recognizes the central role of crisis communication when a crisis event occurs; * assigns critical importance to the impact of a crisis on an organization's reputation--an intangible asset that affects the long-term value and profitability of an organization; and * urges managers on all levels and different functional areas of an organization to become familiar with crisis management so they know how their actions can prevent or mitigate crises.

The Crisis Manager: Facing Disasters, Conflicts, and Failures (Routledge Communication Series)

As crises become more numerous, visible, and calamitous, organizations have no choice but to accept them as an inescapable reality that must be factored into their planning and decision making. This book is written for present and future crisis managers--men and women who will be drawn into that inevitable occurrence and whose performance will determine their organization's future as well as their own. It is also written for all managers because the lessons learned in crisis management add to their qualifications as policymakers and decision makers. Organized into four parts, this book: * provides a classification of seven crisis types that enables a manager faced with a crisis to place it within the most relevant category and apply the recommended strategies; * supplements the recommended strategies on how to improve management performance so that future crises can be averted; * examines the causes that lead up to crises, enabling a manager to take preventive action; * recognizes the central role of crisis communication when a crisis event occurs; * assigns critical importance to the impact of a crisis on an organization's reputation--an intangible asset that affects the long-term value and profitability of an organization; and * urges managers on all levels and different functional areas of an organization to become familiar with crisis management so they know how their actions can prevent or mitigate crises.

The Crisis Manager: Facing Risk and Responsibility

Lawrence Erlbaum Associates, Inc.

Corporate Public Affairs: Interacting With Interest Groups, Media, and Government (Routledge Communication Series)

Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government.Divided into five parts, this book:*provides an overview of the corporate public affairs function;*explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups;*recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions;* deals with legislative, executive, and judicial branches of government; and*raises the question of how corporate power strategies have affected the political marketplace.This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.

Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--

Economics

A short scientific explanation of air, examining such phenomena as wind and atmospheric pressure.

Air (The Four Elements Series)

Science & Math

B E S Pub Co

Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. <ul>
<li>Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues</li> <li>Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable</li> <li>Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning</li> <li>Emphasizes the critical importance of relationships to corporations and their effect on reputation</li> <li>Provides numerous examples of cases of global problems and how corporations have responded to them</li> </ul>
Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.

Corporate Communication: An International and Management Perspective

Politics & Social Sciences

Social Sciences

Wiley/Blackwell

Corporate Public Affairs: Interacting with Interest Groups, Media, and Government

It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.

The Global Manager: Contemporary Issues and Corporate Responses

International

Red Globe Press

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Books by Lerbinger, Otto

See the best price to sell, buy, or rent books by Lerbinger, Otto. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Crisis Manager (Routledge Communication Series)

The Crisis Manager (Routledge Communication Series)

The Crisis Manager: Facing Disasters, Conflicts, and Failures (Routledge Communication Series)

The Crisis Manager: Facing Risk and Responsibility

Corporate Public Affairs: Interacting With Interest Groups, Media, and Government (Routledge Communication Series)

Corporate Public Affairs: Interacting With Interest Groups, Media, and Government (Routledge Communication Series)

Air (The Four Elements Series)

Corporate Communication: An International and Management Perspective

Corporate Public Affairs: Interacting with Interest Groups, Media, and Government

The Global Manager: Contemporary Issues and Corporate Responses