<p>The publisher of National Lampoon and Heavy Metal discusses the pros and cons of starting your own magazine, from raising seed money and attracting advertisers to editing, printing, and promotion</p>

The Magazine: Everything You Need to Know to Make it in the Magazine Business

Business & Money

Leonard Mogel

Management & Leadership

Prentice Hall Direct

For 20 years this book has been in the forefront as the prime source of information on succeeding in the magazine business. Leonard Mogel shares his expertise gained from more than 35 years of magazine experience in this thoroughly revised and updated, full-color edition. It is an excellent primer for starting a magazine, and also provides the facts, figures, and concepts needed to enter and become successfully employed in the magazine business.   Features include:  *fundamentals of how to prepare a dummy issue and write a business plan;  *descriptions of job opportunities in the various phases of magazine publication; and  *candid interviews with industry leaders, as well as case histories of failures and successes.

The Magazine: Everything You Need to Know to Make It in the Magazine Business

Graphic Arts Technical Fndtn

See the best price to sell, buy, or rent books by Leonard Mogel. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Leonard Mogel

See the best price to sell, buy, or rent books by Leonard Mogel. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Magazine: Everything You Need to Know to Make it in the Magazine Business

The Magazine: Everything You Need to Know to Make It in the Magazine Business